Giuditta Simonetta Zollo Email & Phone Number

Amsterdam, Olanda Settentrionale, Paesi Bassi

• Business Development – Expanded eCommerce across Europe by launching and localizing sites in 10 new countries to boost user engagement, organic traffic and sales.• Team Leadership & CMS Workflow – Leading cross-functional teams to optimize sites and execute digital campaigns across 23 European countries on two different headless CMS platforms, directly managing the design team to ensure brand and content alignment on digital assets.• Content & HTML Performance Optimization – Optimizing eCommerce content, boosting product categories and enhancing website search with Algolia, aligning with Digital Marketing team (CRM, Paid, SEO) on digital campaigns and landing pages briefing and execution, promotional codes and PDP sashes management. • Digital Trade – Defining the European trading calendar based on regional needs, key launches and promotions with Commercial, Marketing and Retail teams to ensure consistency across all channels and points of sale to drive significant year-over-year sales growth.• Digital Performance – Monitoring week-over-week eCommerce KPIs and consumer buying behavior patterns to optimize trading strategies, to enhance conversion rates and to drive higher overall digital performance.

TrendWatching is purpose-built to inspire, guide and empower future-focused professionals worldwide. tw:in, TrendWatching's extended content team, is a community of 600+ trend-driven professionals and enthusiasts across 60+ countries who aim to build a better business world through meaningful, purpose-driven trends and innovations. As a member of the community, I dealt with following and spotting the latest innovations in the fashion world in order to define behavioural patterns, to predict consumers' buying trends and to achieve actionable insights on market shifts.

Amsterdam, Olanda Settentrionale, Paesi Bassi

GLOBAL MARKET• Creating, driving and executing global seasonal campaigns• Briefing Ad Copywriting and Design• Working on creative concepts together with external agencies• Providing Content Creation - online advertising, landing pages, newsletters and deliverables.• Delivering Implementation Toolkit to the Markets• Developing visual assets for Digital Campaigns• Marketing Campaigns Optimization

Provincia Di León, Castiglia-León, Spagna

EMEAFOOTDISTRICT is one of the leading online streetwear stores with a physical presence in Madrid and Barcelona. I deal with creating and proofreading multimedia content that aid in fostering engagement online, finding creative ways of building an online presence by: • Driving a cross-platform content strategy by planning a content calendar in accordance to launches, releases, campaigns and sales needs across digital channels (.com, Social Media, newsletter, blogpost) and in-store actions• Delivering content to specific platforms and providing editorial guidelines to design and marketing teams to ensure that the content is engaging and consistent across all media platforms in order to strengthen company's positioning • Data-driven & product driven sales strategy (sell through, best seller, SKUs), e-commerce product display, cross-sell• Interdepartmental coordination (buying, marketing, product and design teams)• A/B tests, landing pages (PPC), SEO content, lead conversion, SEO product descriptions (CTA), Shoppable posts (internal linking), brand activation• Liaising with both partner brand and media representatives, working on press releases and media plan allocations to ensure an effective media coverage • Running multi-stream marketing projects and promotional events, managing marketing activations and content plans for global fashion brands, PR campaigns, paid media (external agencies)

Madrid

EU COUNTRIESThe Spanish fashion and lifestyle Magazine Libra 25 gramos is an independent platform where users can explore the forms of expression of a new sensibility in art, creation and lifestyle.I dealt with creating editorial content, conducting interviews to brand representatives, and writing cross media copy as well as press releases about fashion news, especially with regard to emerging and sustainable businesses in line with magazine’s aesthetics.

Madrid, Spagna

EMEA Alto Analytics helps brands achieve actionable insights and anticipate trends by analyzing large datasets gathered over time.I was in charge of managing consulting-performance improvement projects, by conducting data-driven market research, sales trend forecasts and consumer behavior analysis by tracking key digital KPIs and by gathering market insights through SQL tools and monitoring platforms (Talkwalker Social Listening, Google Analytics, internal analytics tools). As part of my responsibilities, I developed dashboards and daily, weekly and monthly data reports in order to help international clients make better business decisions.

Madrid, Spagna

ITALIAN MARKETLe Guide Noir is providing one of the world’s most complete suite of social performance and analytical tools as well as Influencer Marketing services for fashion, beauty and jewelry brands. Through Big Data technology we help marketers maximize the performance of brands' social media strategies by integrating unique solutions.I dealt with the growth strategy and the brand positioning of the start-up in the Italian market, aimed at enhancing sales operations, by conducting brands’ market research, identifying growth business opportunities and managing marketing activities in key clients to achieve the optimization of company's KPIs.

Universidad De Navarra, Executive Mba In Fashion Business

The program trains professionals to work especially in the field of product management, giving a global vision of the fashion industry.

Ma In Languages For Business Communication, International Business, Graduated With Full Marks

• Classes fully taught in English supported by real case studies • Projects carried out  European Global Megatrends 2014-2024 Report .

Ba In International Communication And Translation, Russian And Spanish Cultural Studies

Activities and Societies: Writing and Editing Course

One-Year Fashion Design Course Program

• Multicultural environment • Fashion Event Assistant for the 2011 Polimoda Fashion Show • Fashion Trend Forecasting Projects