Partner Marketing Coordinator, Google Cloud Italy
CurrentKey Responsibilities:1) Marketing Planning and Management:- Strategic Planning: Develop the annual marketing plan for partners, aligned with company objectives and market needs;- Campaign Implementation: Execute comprehensive marketing campaigns for partners, including managing the Marketing Incentive Programs, ensuring adherence to budgets and timelines;- Budget Management: Quarterly planning of the Marketing Funds, reviewing partner requests, and allocating funds based on… Show more Key Responsibilities:1) Marketing Planning and Management:- Strategic Planning: Develop the annual marketing plan for partners, aligned with company objectives and market needs;- Campaign Implementation: Execute comprehensive marketing campaigns for partners, including managing the Marketing Incentive Programs, ensuring adherence to budgets and timelines;- Budget Management: Quarterly planning of the Marketing Funds, reviewing partner requests, and allocating funds based on priorities and company guidelines;- Monitoring and Analysis: Ongoing tracking of partner marketing activities at a regional level, analyzing monthly results, identifying areas for improvement, and presenting detailed reports.2) Partner Development:- Training and Enablement: Develop and implement training programs and enablement campaigns for partners to enhance their skills and knowledge of company products and services;- Relationship Management: Maintain an updated list of key contacts (sales, marketing, technical) for partners in Italy, fostering effective communication and collaboration;- New Partner Acquisition: Support the program for acquiring new ISVs and technology partners, identifying potential partners and assisting in the onboarding process;- Co-Marketing Campaigns: Plan, execute, and manage co-marketing campaigns with strategic technology partners in Italy, ensuring brand consistency and maximizing market impact;- Brand Compliance: Monitor and ensure adherence to brand guidelines in all co-marketing campaigns, ensuring consistent and professional communication.3) Event Organization:- Full Management: Coordinate all logistical aspects of events, from managing invitations and registrations to venue selection, catering, security, and on-site support;- Vendor Collaboration: Research, select, and manage third-party vendors to meet specific partner marketing and event needs. Show less