Giulia Chiodetti Email & Phone Number

Milano, Lombardia, Italia

Pharmacists and Shoppers | Business strategy, Marketing, Trade MarketingKey responsibilities: 1. Develop understanding of markets, retail dynamics, consumer, and shopper behaviour to drive the definition of Global strategies to support affiliates in increasing continuously Customer Engagement, applying and evolving the go to market strategical approach 2. Provide guidelines for local Pharmacy Channel Management to develop specific customer plans for defined clusters of pharmacies; 3. Monitors market dynamics (with a special focus on E-commerce and E-retail Pharma Channel), to develop compelling commercial propositions based on shopper insights and implement specific activities/programs to maximize synergies with DTC campaign 4. New tools/ services: act as a business partner for Global Data & Digital Business Transformation Dept. for the definition of global digital tools/ services 5. Prepare and manage presentations for international meetings with countries, develop ad hoc re porting based on KPIs to evaluate the performance of different activities; 6. Category and Brand Analysis based on sell in /sell out data.

Milano, Lombardia, Italia

Luxury, Travel and Leisure practice.Key projects: Market potential & distribution network optimization | E-commerce & Digital channel definition and implementation | CRM Strategy (Analytics and Strategy Implementation) | Digital Marketing & Communication.

Business strategy, Marketing, Digital Marketing: During my time working as PM, I autonomously manage projects in several fast-paced sectors, supporting companies in the definition of new marketing and products strategies, commercial tools, and solutions to stimulate original and innovative business approach as a result of a strong assessment of customers’ needs, market trends and business needs. I coordinate multi-functional teams (pivoting business-oriented, sales-oriented and tech-oriented – i.e. engineers, developers, designers – resources) ensuring that all deliverables meet deadlines and are delivered on-time, within scope and budget. Main industries: Retail | FMCGs | B2B | Media & Telco.Key functions: Customer Insights | Benchmark Analysis | Market Trends Analysis and Forecast | Retail Strategy | Go-To-Market Strategy (Products and Services) | CRM Strategy (Analytics and Strategy Implementation/ Reporting) | Digital Marketing & Communication | Business Planning | Channel and Sales Management | Expert Opinion.

Milano, Lombardia, Italia

Department of Marketing – (20317) Trade Marketing and Category ManagementThe course intends to deepen the evolution underway in the relations between industrial and commercial companies, induced by technological and economic changes that have occurred at all levels of distribution channels in the sectors of consumer goods, industrial goods and services.In charge of supporting the production of teaching materials, case studies and business cases for in-class discussions, coordinator of group works.

Business strategy, Marketing, Digital Marketing: In charge of conducting projects focused on supporting companies in the definition of strategies, commercial tools and ways to stimulate original and innovative business approaches. Project manager for projects of about 150K-300K and teams from 3 to 5 people. Industry coverage: Retail; FMCGs; Fashion & Luxury; Education; Pharmaceutical; Hospitality.Key Functions: Marketing; Channel and Sales Mgmt; Customer Insights, Market Trends Analysis and Forecast; Business Planning and Management & Strategy; Digital strategy; Expert opinion.

Milano, Italia

Milano, Italia

Milano, Italia

Internship at Carrefour Italia (Milan) in the Electronic Division - Smartphone and Mobile Operators: in charge of conducting sell-in/sell-out analysis and market analysis and forecast, monitoring the financial results, as well as cooperating with suppliers in developing promotional activities.

Master Of Science (Msc), Marketing Management, 110/110, Cum Laude

Final Graduation Thesis: "Choice Overload: come orientare l'acquirente nella scelta"

Exchange Programe (Mba), Semester Abroad

Activities and Societies:Thanks to my academic accomplishments, I was offered the opportunity to join, as exchange student, the MBA.

Bachelor Of Science (Bsc), Business Administration And Management, 103/110

Final Graduation Thesis: "Bauli's Positioning Analysis in the Occasion Confectionary Sector"