- Ensured communication between two groups of students on Starbuck's bulk gift card campaign to create and pitch a fully integrated marketing plan- Analyzed Starbuck's current brand image to create a campaign which is cohesive with Starbuck's current social media and advertising strategy- Collaborated with industry mentors to find a feasible new target market based off of focus groups and surveys

As the Brand Strategist for PSAMA, I create a professional brand image that uniquely represents the Penn State American Marketing Association. I align, update, and maintain PSAMA’s social channels, including the website, Instagram, Twitter, Facebook, and LinkedIn, to distribute information to its audiences.

I am responsible for acquiring new corporate sponsors and maintaining positive relationships with our current sponsors in order for PSAMA to have funding for networking events and professional development.

• Evaluate campaign performance and work with affiliates on a dailybasis to capitalize on growth opportunities.• Manage relationships for a growing program of strong affiliates whouse multiple media types display, paid search, organic search, email,television, call center, and more.• Develop strategic initiatives in order to exceed quarterly goals.• Collaborate with other Marketing, Sales, and Engineering teammembers on cross-functional initiatives.• Conduct market research and competitive analysis in order to identifyopportunities for growth.• React quickly to issues and market shifts as they arise.

At Incluvie I create content on our various social media channels in efforts to increase engagement by analyzing and reviewing statistics on the best approach for our targeted audience. I also conduct research on various film studios and executives to contact sponsors for partnerships to grow our platform.

In the service experience department, I conduct multiple transactions with customers while selling our credit card to increase repeat customer sales. In the summer of 2019 I was #1 in Nordstrom card sales on the East Coast with an average of 5 new accounts a day.

As Family Relations THON Chair, I communicated with my organization's seven paired families on a biweekly basis by holding events, sending care packages, and scheduling visits. My Organization, Alpha Omicron Pi, won #2 Greek organization by fundraising $232,532.95 to find a cure for pediatric cancer.