Consumer & Market Insights Regional Manager - South America
São Paulo, Brasil
• Management of ad-hoc research projects from briefing to presentation to internal stakeholders Qual & Quant Research methodologies: communication, innovation, brand positioning, product, pack and concept test Projects based in 5 countries: Brazil, Argentina, Colombia, Ecuador and Chile Brands: Nutella, Kinder, Tic Tac and Pralines• Responsible for leading advertising tracking research studies throughout the region• Development and presentations of Nielsen & Kantar data audit reports & cross analysis with internal data• Product Launch PMO: responsible for guaranteeing perfect in-store execution & tracking sales results by leading a cross-functional team. Measurement of the impact on brand activations during the test.• Leading 1 direct report