Giulia Doyle Email & Phone Number

Ottawa, Ontario, Canada

The Federation regulates the legal profession in Canada, ensuring high standards of practice and public protection, and represents the collective interests of Canada's law societies.Hired to lead strategic communications efforts, I drive initiatives that enhance the Federation’s visibility and serves the public interest.• Develop and execute high-impact communication strategies, including anti-money laundering campaigns, significantly elevating the Federation’s profile and aligning with national priorities.• Lead media relations, establishing and nurturing key relationships to effectively represent the collective interests of Canadians.• Oversee the creation, distribution, and engagement of digital content and events across platforms, ensuring cohesive and targeted messaging to diverse stakeholders.• Advise senior leadership on communication strategies and manage internal communications, fostering organizational consistency and alignment with strategic goals.

Ottawa, Ontario, Canada

Hired to lead Minister Mary Ng’s communications team, I developed the strategic communication direction and managed media relations, issues, social media, and content creation to promote Canadian export, international trade, and economic development.• Directed a team of communication professionals, enhancing content creation, media relations, and social media engagement, resulting in a 5% increase in the Minister's social media following within three months.• Collaborated with the Prime Minister’s Office, Crown Corporations, and Global Affairs, aligning communication strategies with government objectives, and successfully staffed the Minister during international trips and global trade events.• Defined and executed communication strategies for Team Canada Trade Missions across Malaysia, Vietnam, South Korea, the Philippines, and Indonesia, strengthening Canada's global trade presence.• Spearheaded communications for global trade events such as WTO, CETA, and G7, securing consistent and impactful messaging across international platforms.

Ottawa

As a communication consultant, I specialize in driving impactful communication for clients, ensuring their goals are not just met but exceeded. My client work includes:Senior Communications Strategy Lead - Consultant (Medical Council of Canada)• Led integrated communications strategies for Canada's National Registry of Physicians, leveraging $28 million in government funding. Implemented metrics-driven approaches, ensuring goals and timelines were met, while fostering key stakeholder relationships.Director, Corporate and Public Affairs - Consultant (Egg Farmers of Canada)•Directed strategic communications, corporate and government relations for a National Association of 1,200 egg farmers. Exceeded media goals by 25%, managed a $3M budget, and provided strategic counsel to senior leadership, overseeing team and agency collaborations.

Ottawa, Canada Area

The Canadian Real Estate Association is a trade association that represents real estate brokers, agents, and salespeople in Canada. CREA's membership includes over 160,000 members, working through 75 real estate boards and associations across Canada and representing billions of dollars within the Canadian economy.Hired to lead CREA's senior communications team, manage multi-million-dollar budgets, execute award-winning campaigns to drive member and consumer engagement and lead extensive research initiatives. • Oversaw a high-performing team of 6 senior managers and 14 specialists who covered comprehensive corporate communications strategies, public relations, media relations, as well as crisis and change communications. • Led and directed 3 agency partners and managed a $3 million dollar communications budget as well as a $9 million dollar advertising campaign budget.• Oversaw award-winning national ad campaigns (Canadian Marketing Association, Advertising & Design Club of Canada, Applied Arts Media and Marketing Magazine) and other large-scale projects.• Executed data-driven campaigns that resulted in successful member and consumer engagement, including over one million subscribers in first year and year-over-year increased blog traffic. • Launched an award-winning consumer blog and podcast that won the Innovator Award through the Summit of International Emerging Media Awards and Leader Award through the Summit of International Emerging Media Awards and silver in the 2018 Content Marketing Awards.• Provided executive and key stakeholder communications support and strategic counsel throughout my 10 years with CREA. • Defined and executed on member and consumer research strategy, including focus groups that underpinned evidence-based decision making for the organization.

Ottawa

Hired to build and lead a team of specialists, spearheading communication programs aligned with strategic priorities, and driving growth and engagement across various channels. • Built a team of seven communication specialists, providing leadership and guidance to ensure that team and organizational goals were met.• Spearheaded the development and execution of communication programs that were aligned with CREA's strategic priorities and delivered measurable results.• Used my strength in strategic thinking and leadership to drive growth and engagement across multiple communication channels, including social media, multimedia, and branding.• Launched new member blog, social channels for the association and first Annual Report addressing new Not for Profit financial communication requirements.

Ottawa, Ontario, Canada

Cham, Zug, Switzerland

Zurich, Switzerland

Zurich, Switzerland

Zurich, Switzerland

Ba, International Business And Economics

Professional Development Course, Strategic Planning And Leading Organizational Change

Professional Development Course, Executive Leadership