Leading a newly created team tasked with driving customer acquisition and accelerating growth of the Studio’s film business. Leverage analytics, advanced modeling and in-market testing to optimize pricing, merchandising and media strategies across our digital partners (ie. Amazon, Google, Apple, Microsoft) while driving the adoption of data-driven decision-making throughout the business.• Forged an academic-industry partnership with a leading U.S. University to develop a risk assessment model that quantifies the cannibalization impact of streaming services on transactional revenues, allowing the Studio to better quantify competing trade-offs.• Pioneered price testing and optimization of the industry’s largest film catalog via in-market experiments and advanced analytics, including machine learning (ML), regression, and time-series forecasting, lifting partner revenues ~76%. • Delivered division’s first customer segmentation analysis, elevating insights about the audience journey and customer lifetime value (LTV), while honing acquisition, engagement, and reactivation strategies.

P&L owner responsible for developing and executing content distribution and marketing strategies to support the monetization of Warner Bros.’ film, TV and original programming across Video On Demand (VOD), Pay-Per-View (PPV), Electronic Sell-Thru (EST), subscription and ad-supported platforms.• Oversaw 9-figure annual revenues, monetizing Warner Bros. film, TV and original series across digital broadband and MVPDs. • Launched Facebook’s first ever “Social Series”, garnering significant press, viewership and awards recognition for the studio and guaranteeing development of Aim High Season 2. • Directed launch and execution of Warner Bros. multimillion-dollar deal with Google for the creation of two premium YouTube channels, which achieved over 130 million views and 500,000 subscribers. Received two YouTube Silver Creators Awards.• Championed test-and-learn approach to media spending, via geo-based testing and attribution modeling. Testing results reallocated ad spend from search and display to targeted online video that delivered 250% ROI and new customer acquisition.

• Generated revenues in excess of $200M per title.• Presided over #1 DVD launch of 2006 (Happy Feet) and TV-on-DVD series (Friends).

Oversaw all group, tour and corporate sales revenue, as well as marketing and public relations activities for the launch and ongoing operations of Planet Hollywood Rome, the first multinational themed restaurant in the Italian market.