Giulia Massera

Giulia Massera Email and Phone Number

Senior Lecturer Fashion Marketing and Management @ Istituto di Moda Burgo
Doha, QA
Giulia Massera's Location
Doha Metropolitan Area, Qatar
Giulia Massera's Contact Details

Giulia Massera work email

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About Giulia Massera

I was born and grew in Rome (Italy), where creativity and people skills became part of my DNA. My business skills, KPI acumen, research ability, knowledge and experience in the fields were enriched by living and working 15 years in London (UK), while travelling the world connecting cultures and businesses. As a senior business professional and senior lecturer in marketing and management, I naturally make sure to facilitate an effective development and learning environment with my employees and students, in line with the Global Sustainable Vision 2030. Therefore, I consistently embed the following in my practice:- Branding - Brand DNA, core values, targeting, positioning, quality/prices and visual identity. This includes personal branding for employees and students-

Giulia Massera's Current Company Details
Istituto di Moda Burgo

Istituto Di Moda Burgo

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Senior Lecturer Fashion Marketing and Management
Doha, QA
Employees:
3
Giulia Massera Work Experience Details
  • Istituto Di Moda Burgo
    Senior Lecturer Fashion Marketing And Management
    Istituto Di Moda Burgo
    Doha, Qa
  • Tandem Qatar
    Senior Trainer In Leadership And Business Management
    Tandem Qatar Feb 2024 - Present
    Doha, Qatar
  • Istituto Di Moda Burgo
    Senior Lecturer Fashion Marketing And Management
    Istituto Di Moda Burgo Jan 2024 - Present
    Doha, Qatar
  • Jca | London Fashion Academy
    Associate Senior Lecturer And Mentor At Jimmy Choo Academy
    Jca | London Fashion Academy Dec 2023 - Present
    Greater London, England, United Kingdom
  • Coventry University London
    Deputy Course Director Ug
    Coventry University London Sep 2022 - Aug 2023
    London, England, United Kingdom
    Relocating to Doha, Qatar
  • Coventry University London
    Senior Lecturer B In Fashion Marketing And Management
    Coventry University London Feb 2022 - Aug 2023
    London, England, United Kingdom
    Connecting Higher Education to market needs. Bringing together Learning and Development skills and experience, including talent mapping, planning, budgeting and performance strategies, to guide creative thinkers in the development of a grounded insight into the complex cycle of business. - HR Talent acquisition, development and retention – level 6 and 7- Change Management, Appraisal, Performance, Dismission and action plan – level 6 and 7- Talent Map, Leadership and Finance Management – level 6 and 7- Company Shared Values and Talent Culture, the 7s of McKinsey – level 6 and 7- KPI Management and Employees Performance – level 6 and 7- Ethical Leadership – level 6 and 7- Effective Communication – level 7- CSR and CSV – level 6 and 7- Events Planning – level 5, 6 and 7- Employees and Customer Journey Experience – level 6 and 7- CRM – level 7- Trends and Forecasting – level 7- Strategic Experiential and Digital Marketing – level 5, 6 and 7- Sustainable Practices – level 6 and 7- Personal Branding and Promotion – level 5, 6 and 7Major Achievements:1. Achieving average module evaluation of 95%, above the university average that is 83%2. Collaborating with colleagues developing students’ and colleagues' skills map and development plan that were applied to other courses 3. Developing a constructive relationship with students and colleagues, creating an authentic and inclusive assessment practice with a feedforward-oriented strategy. The Authentic assessment strategy was also published by Coventry4. Creating a new PG course around Sustainable and Ethical Leadership5. Creating new effective modules, assessment briefs and rubrics able to enhance the students' talent in the current challenging scenario for the Fashion Industry increasing the average MEQ result6. Joining Conferences and International projects in collaboration with other universities to share Ethical Leadership practice and KPIs
  • Coventry University London
    Lecturer In Fashion Marketing And Management
    Coventry University London May 2019 - Feb 2022
    London, United Kingdom
    -
  • Ralph & Russo
    Global Retail Operations Manager @Ralph And Russo
    Ralph & Russo Sep 2018 - Mar 2019
    London, Greater London, United Kingdom
    - L&D, direct, supervise, coaching managers and retail staff across store network to develop their skills, to enhance their job performance and to ensure set objectives are met- Planning Inclusion and Diversity retail analysis/training/projects - Direct recruitment, stores HR procedures and development plans. Support the HR team based in London in the implementation of talent and development strategies.- Retail trainings, appraisal reviews, recruitment.- Develop and implement Retail Manuals & Retail Guidelines to ensure consistency in customer service, visual merchandising, logistics and standards while maximising Regional performances- Develop efficient working relationships with Regional and Corporate partners- Provide solutions from people and products perspectives that address performance issues in a timely and effective manner- Visit stores to ensure efficient and effective management and high performance sales- Support Retail Team with all in store Retail Marketing activities - Mentor and motivate Store Management in order to achieve financial goals- Develop and implement budget and plans for retail operations, assist - Monitor inventory levels to determine the need for stock supply at each store- Plan and supervise yearly and mini inventories- Liaise with Finance Department & Logistics team to track invoices and deliveries- Liaise with Health & Safety, Security & Facilities Manager and ensure all compliance with Policies & Procedures in storesMajor Achievements:1. Develop the Retail side of the company from scratch, creating effective guidelines and achieving KPIs with an ethical multicultural approach by defining business and event strategies2. Creating a learning and development budget, plan and so strategy able to maximise loyalty and retention3. Maximise employees performance following an ethical leadership approach4. Build a strong long-term relationships with all the stakeholders involved to develop the business
  • Pinko
    Area Manager Uk And Ireland
    Pinko Oct 2016 - Sep 2018
    London, United Kingdom
    - Excellent commercial awareness with strong analytical skills - KPI oriented- Deep understanding of the retail market. Able to conduct complex data analysis to spot trends & key growth drivers to react accordingly - Develop and implement UK and Ireland Seasonal Retail Manuals & Visual Guidelines to ensure consistency in customer service, visual merchandising, logistics and standards while maximising Regional performances- Human Resources Management able to find the strategic approach to identifying, attracting and onboarding to efficiently and effectively meet dynamic business needs. In charge of Management Team recruitment, assessment, dismissal, reviews. Working alongside with the stores to each manager in the recruitment and appraisal process. - L&D, coach, advise and plan trainings for management team (GROW & Design Thinking models).- Collaboration with the Buying team to develop and implement a seasonal/monthly strategy considering evolving marketplace dynamics, consumer trends and segmentation optimizing the UK distribution/costs- Developing ethical performance leadership practices- Manage and plan stock holding to optimize retail performance in-line with forecast and loss prevention- Development of a fully integrated mid to long-term strategies with an omni-channel approach - CRM tool (sales force) to acquire client’s data and plan store weekly/monthly activities Major Achievements:1. Achieved +16% revenue growth in 2017 across 7 stores in UK & Ireland, exceeding the annual target and improving KPI’s like sell-through, UPT, customer acquisitions and stock loss. 2. Increased employees retention of 70% through the application of innovative development technique, able to balance personal and company goals. This pushed each individual personal performance3. The creation of effective communication and collaboration skills that were applied to the Europe market4. Since Jan 2017 I was in charge of the new Area Managers training and development
  • Pinko
    Flagship Store Manager
    Pinko Dec 2015 - Dec 2016
    London, Brompton Road.
  • Liu Jo S.P.A
    Store Management
    Liu Jo S.P.A Oct 2014 - Nov 2015
    Knightsbridge, London.
    The first Liu Jo store - Italian Fashion Ladieswear - opens in London: Brompton Road, 31st October 2014.- Define the strategic direction for Liu Jo to grow and develop in London, SWOT analysis, Competitors analysis, Location analysis- Define the strategic direction for the store to drive the sales. KPI monitoring & reporting,- Human Resources Management including Management Team recruitment, assessment, dismissal, reviews, payroll with a strong knowledge of UK employment law. Working alongside with line managers to drive each store recruitment, payroll and appraisal process.- Define Regional Retail Strategies and Visual Guidelines in line with the brand DNA- L&D focused through Group and OTO Training Development Plans- Stock management and Seasonal buying- Operation/Allocation assistant for other main European stores, define the strategic stock/products allocation and swap between stores in order to increase KPI’s
  • Mango
    Manager
    Mango Dec 2013 - Nov 2014
    Regent Street, London
  • Geox Retail Uk Srl
    Store Manager And Country Training Manager
    Geox Retail Uk Srl Oct 2013 - Dec 2013
    - Store Manager, Marble Arch Branch - responsible of a team of 14 people.- Define strategic direction for the store to drive and improve the sales. - KPI monitoring, statistics & reporting.- Stock loss management, department checks, B2B orders.- Responsible for staff training to ensure that all company procedures and standards are adhered to. - Inspire and lead teams to deliver a high standard of customer service- Coordinating budgets, providing reports for payroll, sales and costs. Maintaining efficient administrative management.- Deliver a best-in-class, captivating, branded customer experience that builds loyalty and enables consistent sales and profit growth. Regular liaison with the team in Italy (product specialists and head office) on new visual layouts and implementation of merchandising guidelines; action planning with the store Visual Manager following on from regular store visits; Co-ordinate the cascading of brand VM guidelines
  • Geox Retail Uk Srl
    Assistant Manager - Flagship Store
    Geox Retail Uk Srl Oct 2011 - Sep 2013
    London, United Kingdom
    - Assistant Manager, responsible of a team of 25 people.- Define strategic direction for the store to drive the sales. KPI monitoring & reporting.- Stock loss management, B2B orders, till transactions & VAT forms, returns/faulty. - Responsible for staff training- Visual Merchandiser Shoes & Clothing i.e. deliver brand image in store to drive sales and profit; Regular liaison with the team in Italy (product specialists and head office) on new visual layouts and implementation of merchandising guidelines; action planning with the store Visual Manager following on from regular store visits; Co-ordinate the cascading of brand VM guidelines
  • Shicon
    Co-Founder & Designers Relations
    Shicon Nov 2008 - May 2011
    London, United Kingdom
    Shicon.com - Online competitions for the creation of bespoke products with prints created by international designers. Relations with brands (BMW, FIAT, Ducati, Wrangler, Glamour, BIC lighters) and designers (illustrators, graphic designers, photographers, etc). Co-founder, started company from initial concept to operations (online marketing & sales, community management) and exit (trade sale to private investors).
  • Independent Fashion Designer
    Independent Fashion Designer
    Independent Fashion Designer Jan 2003 - Jan 2005
    London - Rome
    Designed, created and sold her own fashion collections in London (King’s Road) & Rome, focusing on the blending of women's urban clothing with exotic and fine textiles following the up-cycling concept.
  • Jwt
    Senior Account Manager
    Jwt Mar 2001 - Dec 2002
    Italy
    - Senior Account Manager: BTL direct marketing and communications - Market research & positioning - Customer references: BNL, TIM, Telecom Italia, Nissan, Alitalia, StreamTV (now part of Sky Italia)
  • Bates
    Account Executive
    Bates Jul 2000 - Feb 2001
    Italy
    - Account Executive: ATL advertising projects (newspapers, outdoors, radio, TV) and competitive analyses- Customer references: Blu (now part of the Telecom Italia Group), Agip, Europcar, Mukki, Ali
  • Accenture
    Project Manager
    Accenture Sep 1999 - Sep 2000
    Italy
    - Project Management- Customer references: BNL, Banca Intesa

Giulia Massera Skills

Social Media Marketing Market Research Advertising Retail Fashion Merchandising Competitive Analysis Illustrator Visual Merchandising Management Apparel B2b Crm Team Leadership Training Sales Marketing Strategy Online Marketing Social Media

Giulia Massera Education Details

Frequently Asked Questions about Giulia Massera

What company does Giulia Massera work for?

Giulia Massera works for Istituto Di Moda Burgo

What is Giulia Massera's role at the current company?

Giulia Massera's current role is Senior Lecturer Fashion Marketing and Management.

What is Giulia Massera's email address?

Giulia Massera's email address is gs****@****ail.com

What schools did Giulia Massera attend?

Giulia Massera attended Uhi, Coventry University, Professor Giovannini And Partners In Collaboration With Universita Degli Studi La Sapeinza (Italy), Sapienza Università Di Roma.

What skills is Giulia Massera known for?

Giulia Massera has skills like Social Media Marketing, Market Research, Advertising, Retail, Fashion, Merchandising, Competitive Analysis, Illustrator, Visual Merchandising, Management, Apparel, B2b.

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