Retail Marketing Manager
CurrentManagement a team of 3 persons: define their objectives, supervise their tasks, continuously follow up.- MARKETING & COMMUNICATIONDevelop and manage in cooperation with the Marketing Director a cross-functional Marketing Calendar that guides most of activities of the marketing department;Define, plan and develop the marketing strategy for each key project listed in the marketing calendar;Creation of assets (from the brief of creative agencies to the video and photo shooting) used digitally (on social media and guess.eu) and for in store materials (leaflet, self-standing display, etc.);Define all marketing in-store actions (promotions, events, contests, brand activations, etc.) in property stores in all markets and make sure licensing stores are aligned as well;Coordination of marketing projects with all departments involved (e-commerce, press&pr, adv, crm, social media, graphic dep, product division, retail operation, retail communication, allocation and logistics, internal communication);Allocation of a marketing budget to subsidiaries and supervision of their local marketing plans. Supervision and management of the implementation of corporate marketing projects in each local market (subsidiaries in Italy, Poland, UK, Spain, France, Netherlands, Germany, Turkey, Russia, Portugal) and definition of local mkt actions (in store opening, local festivities, etc);Alignment with franchisee of third parts (eyewear, perfumes, and watches).- SOCIAL MEDIAManagement of the Facebook European page: plan a calendar of organic posts and set sponsored adv campaign of both Facebook and Instagram. Follow up with Facebook to receive tips and updates on the latest trends.- ADV & MEDIASupervising franchisee investments approving their marketing and adv plan.- GUESS FOUNDATIONCoordination of special projects of charity for GUESS Foundation and research of new charity foundations to collaborate with.
