- Media Relations and counsel- Writing of press Releases and Texts- Indipendent planning and development of PR Projects and Press Events

- Lead the development and implementation of an annual marketing and communication plan (Sales & After Sales).- Manage & edit the annual marketing and communication plan/budget (approximately CHF 500'000).- Oversee develpment and/or adaptation and local placement of the national adverstising layouts for both Owned Dealer sites, including print, digital, social, diret, earned an paid media.- Coordination of agencies and partners, manage relationships with suppliers.- Oversee the ongoing development of both websites (Zurich / Geneva) and digital marketing strategy.- Oversse all external events (car exhibitions, local motor shows, customer events).

- Responsibility for FCA events’ organization: set up of the strategic plan, budget allocation, site inspections, suppliers’ selection and coordination, operational deployment.Main events include: Geneva Motor Show 2014/2015/2016, Auto Zürich, annual Dealer Convention, new cars/models launches- Management of the relationships with all the Swiss media for the six brands of the Group; briefings and generation of press releases; organization of press events and conferences; press car park management

Support of the press department: briefings and generation of press releases; organization of press events and conferences; press car park management.