Giulia Torricelli Email & Phone Number

In Eumetra I was responsible of market & socio-political quantitative research following all the stages from the brief to the final delivery to the clients.I also gained experience in digital and online qualitative analysis: web content analysis (desk, social media analysis, netnography), management of community online.Main methodology expertise: ADV tracking, Multiclients (special focus and experties on moms target), U&A, Customer Satisfaction & Experience, Desk, Brand Health & Positioning, Innovation.Techniques: CAWI, CATI/CAMI, F2FMain sector expertise: Pharma (OTC), FMCG, GDO, socio-political, FinanceManagement of relationships with clients.Conferences:November 2020 – Speaker at the event Momketing organized by Fattore MammaSeptember 2016 – Speaker at “Le community di consumatori e professionisti nell’healthcare”, organized by Digital for Academy & Federsalus

Milano, Italia

Milan, Lombardy, Italy

I followed web monitoring projects aimed at various cognitive goals (i.e. online reputation, understanding of customer's needs, evaluation of the effectiveness of Social Media comms). I developed both traditional and innovative research skills, in order to support the client in marketing strategies, communication, online crisis management. Main tasks - web listening following all the stages of web research (crawling platform setting, qualitative and quantitative data analysis, reporting, storytelling). Support to the Communication Team (creation of website content, social media management).Main sector expertise: Pharma/Healthcare, FMCG, FinanceConferences:May 2016 and October 2014 – Speaker at University of Trento, Sociology and Social Research Dept for the seminar “La Social Media Analysis: la sfida per la Ricerca Sociale”

Trento, Italia

Fellow for the FAMINE project (ERC project) at the Department of Sociology and Social Research of the University of Trento. Project support through: data management, quantitative data analysis, drafting the published paper. Research area: demography, sociology of family, sociology of workResearch manager Prof. Stefani Scherer.

Trento, Italia

Support for PRIN Project “Appartenenze sociali, credenze sull'istruzione e partecipazione all'università: un esperimento integrato con un'indagine longitudinale” through data collection, data management, qual interviews.Research managers Prof. Antonio Schizzerotto, Prof. Carlo Barone

Trento, Italia

Tutoring activity carried out for university entering student of the faculty of Sociology

Trento, Italia

Data collection, data management (quantitative and qualitative), drafting of survey, qual intrerviews, data analysis.

Trento

Management and harmonization of the TIMSS 2010/2011 database (Trends in International Mathematics and Science Study), search for online sources and literature concerning the condition of second generation immigrant students.

Trento, Italia

Promotion of accessibility to educational offer of disabled students; promotion of opportunities for socialization and sharing; investigation and analysis of data relating to the Disability Service.

Master'S Degree, Sociology And Social Research, 110L/110

Thesis Title: "Influenze sociali e diffusione di nuovi comportamenti familiari: la convivenza in Italia"

Bachelor Degree, Sociology

Thesis Title: "Madri, lavoratrici e donne: le operaie delle Manifatture Tabacchi a cavallo tra il XIX e XX secolo"