Coordination and implementation of all operational marketing activities in Italy, with particular focus on the design and management of Lead Generation and Lead Nurturing campaigns.In collaboration with the Sales and Technical Team I deal with:- Events (digital/physical): organization of local events, technical seminars and webinars- E-mail Marketing: management and implementation of newsletters and e-mail campaigns (Marketo)- Press: coordination of company presence on technical press and on the web- Social Media: planning, searching and adapting content, writing posts, publishing (LinkedIn and Facebook)- Writing: drawing up of press releases, articles and editorials- Analysis: creation of Reports (Salesforce) and presentations (Powerpoint)- Translations: from English to Italian- Coordination and support of Telemarketing campaigns

Drafting of commercial texts for the Seat Pagine Gialle website according to the SEO rules.

Design, editing and content management for digital products, in collaboration with graphic designers and developers. Usability and product functionality analysis. Copywriting of new texts & Localizations.I also took part to 2 European projects:- ISAAC and CITER

Drafting of articles for the Careernews.it website about training and job opportunities.

relationship marketing, crm updating, market research, cold contact with prospects, e-mail marketing, telemarketing, drafting marketing projects