Giulia Billi

Giulia Billi Email and Phone Number

Market research and marketing professional @ Euromonitor International
Giulia Billi's Location
London, England, United Kingdom, United Kingdom
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About Giulia Billi

I am a well-rounded marketing professional thanks to the broad experience gained across a range of consumer, services and industrial markets in both client and agency side, from integrated communications to sales and e-commerce, to in particular market and consumer insight, where I bring a knowledge and appreciation of both quantitative and qualitative research methods. I advised Fortune 500 companies, SMEs and trade organizations delivering actionable management summaries to senior executives and board members looking at a variety of core marketing areas: from communications and promotional strategies to business development and marketing to brand positioning and product evaluation and extension.Common thread in my professional career is an inquisitive, open-minded approach, an ability to quickly understand and act upon companies’ key strategic issues and opportunities and a knack for team work and team management. I am passionate about understanding global cultures and contributing to the development and implementation of comprehensive marketing strategies. My international work and life experience and work with companies from all over the world give me a wide perspective on consumers and markets. Personal strengths include analytical acumen; a talent for distilling complex research information into strategic insight and a blend of commercial awareness and creativity.Specialties: International business strategy and planning; Market and Consumer Insight; Brand strategy; Marketing Communications; Consumer research; Consumers global macro trends; New product development; Market segmentation; Opportunity evaluation; Cross-country market assessments; Market entry strategy; Operation and Marketing Best Practices;Competitive analysis and positioning; Business Development support; Team management; Project Management; FMCG; Luxury goods

Giulia Billi's Current Company Details
Euromonitor International

Euromonitor International

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Market research and marketing professional
Giulia Billi Work Experience Details
  • Euromonitor International
    Market Research Commissioner
    Euromonitor International Sep 2017 - Present
    London, England, Gb
  • Self-Employed Project Management; Consulting; Reiki Master
    Looking For New Opportunities
    Self-Employed Project Management; Consulting; Reiki Master May 2017 - Present
  • Whitbread
    Costa Coffee Europe Marketing Manager
    Whitbread Aug 2013 - Present
    Houghton Regis, Dunstable, Gb
    I am responsible for leading the regional marketing strategy
  • Whitbread
    Costa Coffee Global Insight Manager
    Whitbread Jun 2012 - Jul 2013
    Houghton Regis, Dunstable, Gb
    • Responsible for driving continuous and ad-hoc market and consumer research for Europe, Middle East, India and Asia to inform and drive company strategic planning ensuring that the customer sits at the heart of all decision making• Provide insight-driven recommendations to Exec level and senior International partners to inform the International business and marketing plan• Projects include brand proposition & positioning; brand tracking; customers’ attitudes & behaviours; segmentation; CRM; new product development; market entry strategy; price studies; business partner satisfaction
  • Kairos Consumers
    Freelance Consultant
    Kairos Consumers Feb 2012 - May 2012
    Chicago, Il, Us
    - Collaborated to research projects including prestige cosmetics and the use of social media; mobile adoption trends and patterns in Latin America- Contributed to company’s blog with features on content marketing and e-commerce
  • Latin America
    Sabbatical
    Latin America Nov 2010 - Nov 2011
    • Sabbatical included travel from Argentina to Mexico and a one-month long intensive language course in Brazilian Portuguese in Rio de Janeiro.• It represented a valuable opportunity to experience first-hand the socio-economic reality of some emerging countries and an important world power-house, Brasil, where I spent over three months.
  • Euromonitor International
    Consulting Division Manager
    Euromonitor International Dec 2008 - Oct 2010
    London, England, Gb
    Euromonitor Consulting Division combine different research methodologies to deliver compelling insight and inform marketing strategy: qualitative and quantitative research, data visualization, consumer segmentation, market attractiveness, scenario analysis, brand assessment, forecasting, trend mapping, competitive analysis, modelling techniques, identification and profiling of new consumer base.I rapidly progressed from analyst to senior-level manager role reporting directly to Head of Consulting Division, responsible for leading and further developing the dynamic ad-hoc Market and Consumer Intelligence division in the Europe, Middle East and Africa Region •Contributed to the doubling of Consulting Division revenues from 2008 to 2010• Worked with key client accounts including Unilever, P&G, Nestle’, LG, Nokia, Sony, Johnson & Johnson, Nespresso, Jaguar, Tetra Pak, Groupe SEB, Kraft, Shiseido, BASF, Promperu, Brazilian Trade Association Apex, USDA • Delivered customized strategic presentations to executive management of leading multinationals and trade organizations offering actionable solutions to key strategic and marketing planning issues• Built, developed and overseen a team of 6 in-house project managers and an extensive network of in-house analysts handling strategic market & consumer intelligence ad-hoc projects worth over £1 mn p/a.
  • Euromonitor International
    Consultant
    Euromonitor International Apr 2008 - Nov 2008
    London, England, Gb
    As an Associate Consultant and then as a Consultant in the Consulting Division, I worked with 20+ high-profile international clients including blue chips, SMEs, management consultancies and trade and governmental organization across FMCG, retail, technology, public and industrial sectors.I designed project plans and costs budgets and devised research methodology for customized qualitative and quantitative multi-country projects adressing a variety of core business issues: * Market & consumer segmentation* Consumer global macro trend analysis* Consumer Research* New product evaluations* Marketing and Operations best practices* Global product portfolio & brand analysis * Competitive analysis and positioning * Cross-country market opportunity assessment* Market entry strategy & route-to-market* Identification and profiling of new business partners and M&A targets
* Price and promotion analysis
  • Euromonitor International
    Associate Consultant
    Euromonitor International Feb 2006 - Apr 2008
    London, England, Gb
  • De Plano Group
    Marketing & Communications Consultant
    De Plano Group Jul 2005 - Dec 2005
    Los Angeles, California, Us
    De Plano Group is a branding and advertising agency based in NYC. I consulted for De Plano on communications and marketing strategy projects for Italian high-end furniture firm Frau Group and other Italian luxury brands
  • Lafco Inc. New York
    Marketing Manager
    Lafco Inc. New York Jun 2003 - Apr 2005
    Lafco Inc is a manufacturer, importer, distributor and retailer of high-end beauty and life-style products. My role involved hands-on management across market research, sales & e-commerce, communications, new products development and launches to effectively market imported luxury beauty products in the U.S. and to identify and close deals with worldwide partners for the company own line of products
  • Ad Store Usa, Inc.
    Account Management Intern
    Ad Store Usa, Inc. "The Ad Store" Registered Trademark (R) Feb 2003 - May 2003
    The Ad Store is global network of advertising agencies headquartered in NYC. During my internship I contributed to pitches to Wachovia Bank and R.J. Reynolds as member of the New Business Team and participated in brand strategy planning for JetBlue, Mike’s Hard Lemonade, Alitalia, and Loews Theatre
  • Aboa Vetus & Ars Nova -Museum
    Marketing Assistant
    Aboa Vetus & Ars Nova -Museum Jul 2002 - Dec 2002
    Turku, Turku, Fi
    Aboa Vetus & Ars Nova is a private museum focusing on the research, presentation and communication of the cultural heritage of the Finnish Middle Ages and contemporary art. As a Leonardo da Vinci grant recipient I planned and executed market research including consumer surveys to identify and deliver recommendations to increase visitors’ attendance, created promotional material for international tourists and project managed the Museum’s educational projects involving refugee children, immigrant women and adult continuing education
  • European Parliament
    Press Office Intern
    European Parliament Feb 2001 - Jun 2001
    Brussels, Be
    Organized press conferences and wrote parliamentary sessions’ reports on topics such as citizenship; immigration; European Union's Eastward enlargement

Giulia Billi Skills

Market Research Competitive Analysis Marketing Research Market Analysis Marketing Strategy Segmentation Market Intelligence Customer Insight Competitive Intelligence Business Strategy Fmcg Marketing Communications Strategic Planning Team Management Business Planning Market Planning Market Entry International Marketing Consumer Insights Marketing Management International Business Brand Development Strategic Consulting Customer Relations Luxury Goods Product Development B2b Marketing Strategic Thinking Strategy Development Consumer Behavior

Giulia Billi Education Details

  • Universita’ Degli Studi Di Bologna, Bologna, Italy
    Universita’ Degli Studi Di Bologna, Bologna, Italy
    Marketing And Communications

Frequently Asked Questions about Giulia Billi

What company does Giulia Billi work for?

Giulia Billi works for Euromonitor International

What is Giulia Billi's role at the current company?

Giulia Billi's current role is Market research and marketing professional.

What is Giulia Billi's email address?

Giulia Billi's email address is gb****@****d.co.uk

What is Giulia Billi's direct phone number?

Giulia Billi's direct phone number is +4415824*****

What schools did Giulia Billi attend?

Giulia Billi attended Universita’ Degli Studi Di Bologna, Bologna, Italy.

What skills is Giulia Billi known for?

Giulia Billi has skills like Market Research, Competitive Analysis, Marketing Research, Market Analysis, Marketing Strategy, Segmentation, Market Intelligence, Customer Insight, Competitive Intelligence, Business Strategy, Fmcg, Marketing Communications.

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