Food promotion department - strategic planning of the weekly promotions and data management.

- Business development, strategic partnership and relationship managementTo develop a preferred network of strategic alliances in the NEA and SEA regions and secure data sources from demographically aligned partner databases. Banking, Airline strategic partnerships management for joint promotions in Asia (Singapore, Malaysia, Indonesia, Hong Kong, China, Taiwan, Philippines and Thailand).- Direct marketing and Digital marketingTo develop marketing strategies, campaign calendars and drive the execution. Print, online and digital channels including direct mail, eDM, SMS blast to targeted customer base through both partner alliances and purchased qualified database to generate inbound calls and outboundcalls to/from the call centers.- SEO, SEM and Social Media managementTo enforce brand awareness and positive digital media presence in the web.- Maintain reports of key business data pointsTo measure ROI and track marketing costs and performance. Assist the senior management with the development of budgeting, P&L goals and company financial objectives. Assure the company meets and exceeds financial objectives on a quarterly and annual basis.

- To manage and execute marketing projects (production of printed and digital material, video production, event coordination, photo shooting, merchandising)- To coordinate with other functions across AVC, and the other corporate functions within the Marketing team including Call Centre Operations, Events & Promotions, Social Media & Database Management- To effectively work with the key systems of the Group including Oracle, SPI, CRM, Microsoft Dynamics

Working in Indonesia and in this industry gave me the opportunity to experiment cultural differences, such as religion, usage and customs. Furthermore I was also able and to prove my ability in integrating and adopting to a completely unknown and different environment. I joined the qualitative team and contributed to the projects and researches commissioned by various companies and multinationalcorporations. My main duties were to assist in the research field and build the reports giving my opinion from a different perspective and background. I had the chance to carry out market research, focusing particularly on qualitative research, inclusive of in-depth interviews, focus groups, and home visits, as well as a wider overview about the complete project flow.

I was selected by my University to work for this Incoming Tour Operator on a project sponsored by the European Union, which then I later chose to analyze for my Senior Thesis. I contributed to the realization of a catalogue to promote the incoming tourism in the Veneto Region. This project involved 13 “Strada del Vino" (Public Wine Associations) and the Regional Tourism Board as well. I was responsible for visiting the tourism facilities and organizations such as wine cellars, hotels, B&B, villas, restaurants, and cultural and entertainment destinations; to evaluate the service and become accustomed to the tourism opportunities in the region. In addition, I assisted the creation of the itineraries and tourism packages, from the structure of the package to the pricing and costs, and promotion. I’ve also participated in the coordination of the design, printing and distribution of the catalogue.

As I carried on with my university studies in tourism management, I worked for a four star hotel in Verona in the sales & marketing department. I was involved in the promotion of the hotel for both business and leisure. I have attended various exhibitions and workshops, including BIT-Tourism Fair in Milan, ITB in Berlin, Workshop Internazionale del Turismo nel Veneto in Venice, TTG in Rimini, NoFrills in Bergamo and more. I directly contacted and worked with tour operators, online travel agencies and web portals to increase the hotel exposure and occupancy.