Digital Performance And Media Specialist
CurrentNow i am working for ENI.From 2022 to 2023 i was Responsible for daily relationship with the clients: Sephora, Cattolica, Cantine Maschio, Sodastream, Shiseido.From 2020 to 2022 i was Responsible for daily relationship with the clients: Generali, Cantine Maschio, Mastercard, Selenella and Piaggio.From 2019 to 2020 I have been Responsible for daily relationship with Intel head quarter and Intel (Italy)(From 2017 to 2019) I have been Responsible for daily relationship with the clients: Menarini and Honda.) Management of high level strategy, planning, media buying, optimisation and reporting across all Digital campaigns :- Market analysis to extract customer intelligence that can drive improvements innovative modelling techniques for complex problems- Combine customer behavioural intelligence with Market Research to deliver high level analysis - Develop a customer dashboard of customer insights- Drafting of Competitive Analysis - Coordination of social team, offline team, publishers, Ad performance specialists (Facebook CPM /CPC, Google GDN, SEM,SEO) and creative team in the development of the projects- Ideation of content projects and crossmedia projects - Direct marketing - Monitoring of the Social Network scenario (Blogmeter) and Digital Scenario (Comscore, Audiweb and Google Trends/Analytics)- Management of projects ensuring the achievement of definite deadlines- Briefing the Social team, Offline team, Publishers, Ad performance specialists and Creative Agency in order to target client’s desired communication regarding their products- Join pitches to acquire new possible clients- Understanding of data and insights to reach business goals