Media Strategist On-OFF and Specialist in SNS on Facebook, Twitter, Instagram, Tumblr, Pinterest, Periscope, Snapchat.I am a hardworking and passionate individual eager to learn and always ready to pick up new challenges that can enrich me.I graduated from a two-year Master’s degree in Marketing Management and a three-year Bachelor’s degree in International Management in Rome (LUISS). My academic background and life experiences as organization of many events / communication plans/ the teaching experience, gave me the opportunity to achieve a wider and international approach to all aspects of life and taught me to manage project works and organize events and coordinate different activities of others .From 2011 until now I am working in the Best Performer Unit of Dentsu Aegis Network, The First Truly Global Communications Network for the Digital Age.From 2011 to 2013 I was responsible of strategy, planning, media buying, optimisation and reporting of all Digital campaigns of clients: Enel, Peroni, Twenty Century Fox, Johnson & Johnson, H&M, NTV, Poste Italiane, Menarini and Findus. At the moment I am working as Strategic planner for Procter & Gamble.My goal on a daily basis is to raise brand awareness in Italy for P&G brands: Pantene, Head & Shoulders, Herbal Essence, Max Factor, Olaz and Braun in the Italian market (Last year I did it for Gillette, Az, Oral B, Kukident, Spd, Vicks, Vibovit, Metamucil)through integrated communication plans (Digital, print, tv & outdoor) in order to increase Advocacy and sales As a Strategic Planner I love also to join pitches to acquire new possible clientsI usually use some tools to Understand Data and Insights for reaching business goals like: Sinottica for Media Fruition, Attitudes / Habits in the new era, Nielsen for Investments analysis and Share of Voice analysis, Intern Tools, researches, Audiweb, Comscore, Facebook Analytics, Google Analytics, Blogmeter, Digital Analytics.