Giulia Della Pera Email & Phone Number

Milan, IT

• Launched digital ad campaigns on network sites/devices via main ad-servers, collaborating with agencies and media centers for material exchange and control.
• Analyzed and optimized campaign delivery by required KPIs such as CTR, VTR, viewability, in-target.
• Supported Sales & Account team in reporting activities and liaising with publishers, clients, and agencies for proper campaign management.

Milano, Lombardia, Italia

• Managed customer bookings for top events on Sky's Pay and FTA channels, including infomercials, utilizing Salesforce and IBMS platforms.
• Interfaced daily with media agencies, sales agents, and direct customers to ensure accurate booking compliance and seamless execution.
• Collaborated closely with the internal marketing team, daily monitoring and aligning bookings with commercial policies.

• Coordinated and executed digital campaigns for Sky and external partners on the Sky website, ensuring timely updates and alignment with strategic objectives.
• Developed and prioritized monthly editorial plans in collaboration with the marketing team, overseeing content management and updates.
• Led and managed a team of graphic designers, orchestrating asset production while collaborating closely with the UX/UI team to enhance site functionality and alignment with company goals.

• Led social media management crafting comprehensive digital communication plans, including brand identity, market study, and strategic brand positioning.
• Developed editorial plans aligned with core brand values, overseeing graphic development and content publication.
• Tailored the tone of voice in copywriting to achieve specific objectives, ensuring effective communication across platforms.

Milano, Lombardia, Italia

• Coordinated PR and press office initiatives, establishing strategic partnerships with fashion magazines and newspapers while orchestrating press days and events for diverse audiences, including bloggers and the media.
• Managed clients' social media profiles, spearheading community management efforts and crafting tailored editorial plans to drive engagement and brand visibility.
• Oversaw influencer placement strategies, curating targeted collaborations, and meticulously organized showroom displays while consistently monitoring campaign results to prepare insightful reports and presentations.

Abbiategrasso, Lombardia, Italia

• Oversaw the Facebook page, consistently publishing engaging content with a suitable tone of voice, utilizing organic and occasionally paid strategies to foster follower engagement.
• Maintained and updated the company website using WordPress, ensuring it stays current and user-friendly. Managed Google AdWords campaigns to enhance the site's visibility and ranking in search engine results.
• Devised and implemented customer loyalty-focused email marketing campaigns to enhance customer retention.

Master'S Degree, Strategic Communication

Bachelor'S Degree, Public Relations And Corporate Communication