Giulia Galimberti Email & Phone Number

Milan, It

WE ARE WESTPOLE. WE ARE A DIFFERENT LANDMARK. The company is a pan-European player in the field of Digital Transformation and go2cloud strategy for forward-looking companies, which want to face the technological and digital challenges, to embrace innovation and transform their activities and their way of doing business. With 8 offices across 4 different countries (Italy, Belgium, Luxembourg, and France), the group serves its customers both from the private and public sector, with reference also to the European Community.As Director of the Marketing & Communication Department, I am responsible for the marketing and communication strategy of the entire group (European strategy with a country based approach). By coordinating two country-based team of people, I am in charge of set-up marketing methodology, goals and metrics (KPIs based model) to manage and analyze marketing and business performances. I am also responsible for marketing plans execution (RACI table to set-up owners and tasks) and economics from ROI perspective. Main goal is to improve brand equity, by leveraging on the different element of the marketing mix (in particular awareness, positioning & go to market, sales enablement and employees’ engagement).

Milano, Lombardia, Italia

WESTPOLE is a System Integrator, a Service Provider and a Skill Integrator. We help companies in the scale-up of the Digital Transformation, from the implementation to the management of advanced innovative solutions, in the field of:• Multicloud & Hybrid Cloud Management• IoT & Edge Computing• Artificial Intelligence & Blockchain with Business Process Management Integration• Cybersecurity solutionsAs Head of Marketing Department, I am in charge of defining marketing plans and managing the execution for brand recognition, with effort on product marketing (targeted products strategy to develop marketing campaigns and sales promotions - also by defining action plans with partners) and brand awareness (PR & Communication, Events). Marketing activities, addressed to prospects and customers are mainly digital, from the content creations to its promotion and inbound calls from the website.

Milano, Italia

The company is the Italian System Integrator of Hitachi System Ltd. supporting organizations in their Digital Transformation path, from technology outsourcing to cloud computing, security management and Enterprise Information Management.I am in charge of marketing plan and execution for the Hitachi brand, with effort on demand generation (targeted campaigns and sales support - also regarding action plans with brands and vendors ) and brand awareness (PR & Communication, Events).Marketing activities are addressed to prospects, clients and also to our network of Business Partners, with which we propose tailored offering on market.

Milano, Italia

The company is the Italian System Integrator of Hitachi System Ltd. supporting organizations in their digital transformation path, from technology outsourcing to cloud computing, security management and Enterprise Information Management.I am in charge of marketing plan and actions in relation to EasyCloud and EasyWare offering, with effort on demand generation and brand awareness.Marketing activities are addressed to prospects, clients and also to our network of Business Partners, with which we propose tailored offering on market.

Milano

The company provides services as Training, Advisory, Community Development and Researches in the ICT industry within the Top Management Segment.Developed a Marketing Strategy for the company’s internationalization and coordinated Countries’ teams (GLOCAL focus on Italy, UK, Germany and Luxembourg)Developed new ways (such as infographics and video) to present company’s services and to launch company’s new productsDeveloped and coordinated a Web Marketing and Social Media Marketing Strategy with responsibility on contents and layoutsCollected data and web analytics to create a connection between marketing and sales departments, analyzing customer satisfaction and customer retentionManaged relations and communications with existing customers and created a first connection with prospects by planning periodical marketing campaigns, both digital and physicalManaged relations and communications with national and international colleagues via emails, newsletters and company’s intranetManaged the publishing team (authors, translators, editors) in the production and publishing of books related to the digital and information technology filedOrganized Conferences and Meetings between companies, both of the financial sector and the industrial sector, and Universities. Related to this activity, strengthen collaborations with the major Hotel of Milan

Milano, Italia

The company provides services as Training, Advisory, Community Development and Researches in the ICT industry within the Top Management Segment.Studied the digital trendsCollaborated with a network of international professors and researchersProduced and promoted research outputsProduced presentations, materials and documents in order to support Conferences

Milano, Italia

The company provides services as Training, Advisory, Community Development and Researches in the ICT industry within the Top Management Segment.Research activities and scoutingSupported sales area

Laurea Specialistica, Economia - Marketing Management

Laurea Triennale, Economia - Marketing E E-Business