Giulia Elisa Gasperi

Giulia Elisa Gasperi Email and Phone Number

Data-led strategy & data-telling @ Data is Magic
Giulia Elisa Gasperi's Location
Netherlands, Netherlands
Giulia Elisa Gasperi's Contact Details

Giulia Elisa Gasperi personal email

n/a
About Giulia Elisa Gasperi

With a team of brilliant analysts, designers, semioticians, producers and strategists I decode and recode culture to invent and reinvent brands.A custom suite of audience deep dives, data triangulations & expert opinion sources help us unpack bussiness head scratchers in depth, sprint at a fast clip and develop powerful insight. Our data & analytics practice specializes in developing custom data solutions that fit into our client's project specs and long-term plans, form strategic segmentations to agile culture trackers. Check out the COVID-19 tracker below for example.Prior to launching TRIPTK's data & analytics practice I helped develop InSites Consulting's US HQ, carrying the business and its employee footprint into double-digit growth over the course of 5 years.I speak 5 languages, worked and lived in 9 countries across 4 continents and am obsessed with Sci-Fi.

Giulia Elisa Gasperi's Current Company Details
Data is Magic

Data Is Magic

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Data-led strategy & data-telling
Giulia Elisa Gasperi Work Experience Details
  • Data Is Magic
    Co-Founder
    Data Is Magic Oct 2024 - Present
    Amsterdam, North Holland, Netherlands
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  • Triptk
    Senior Strategy Director, Data & Analytics
    Triptk Dec 2021 - Oct 2024
    Amsterdam, North Holland, Netherlands
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  • Triptk
    Strategy Director, Europe
    Triptk Jun 2020 - Dec 2021
    Amsterdam, North Holland, Netherlands
    Culture-first strategy consultingPart of the Global Havas Village NetworkHavas Village Amsterdam
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  • Triptk
    Director Of Data & Analytics
    Triptk May 2019 - Dec 2021
    Greater New York City Area
    TRIPTK is a global brand transformation studio. We decode and recode culture to invent and reinvent brands. Our services include:Insight: Company, consumer, culture and category intelligenceStrategy: Brand, marketing and business consultingDesign: Visual Identity Systems, Digital products, Experiences, PrototypesInnovation: Brand, product and service concepting and blueprints
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  • Esomar
    Program Committee Chair, Innovation Conference North America 2024
    Esomar Jan 2024 - Aug 2024
    Amsterdam, North Holland, Netherlands
    Chaired the committee responsible for curating the program for ESOMAR's biggest US conference - vetted innovation papers & presentations. Assisted speakers & ESOMAR team members to ensure they and conference attendees had the best possible experience.
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  • Insites Consulting
    Research Director
    Insites Consulting Jan 2015 - Apr 2019
    Greater New York City Area
    Responsible for entire research business life cycle: from business development to ongoing client partnershipsBusiness development: independent management of key established US accounts & seeking/acquiring new business opportunitiesAccount management: lead on project-by-project or partnership level Project management: supervises global analysis/tech/consulting teams Consulting: specialized in converting consumer insight into calls to action relevant to client strategy - has a thing for developing client-specific strategy/consulting modelsClient partnerships: established through ongoing relationships, workshops connecting different DMUs within client organizations, thought leadership sessions, sharing of relevant content beyond project completion, co-development of smart and effective research solutionsResearch methods: Consumer Consulting Boards (MROCs), Online Discussion Groups, Contextual/Smart Survey solutions, Social Media Listening - LOVES method fusion projectsWorked on (past year): advertising/branding, media, health & wellness, innovation, technology, financial, CPG (including spirits), retail, fashion, product and service innovation. Passionate about (always): Cross-generational insights and strategies (GenY/GenZ), social/digital engagement strategies. And unicorns. Check out http://www.howcoolbrandsstayhot.com for your daily dose of Millennial Insight
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  • Insites Consulting
    Research Manager
    Insites Consulting Jan 2013 - Jan 2015
    Greater New York City Area
    Designs, manages and completes US client projects of strategic importance. Lead consulting role aimed at developing insights for innovation, digital and branding strategy. Account management role in agency partnership focusing on business development across brand categories: from fashion to tech & services. Leadership on global insight-generation projects (online qualitative and quantitative). Recruits and coaches junior co-workers/new hires and helps them develop content and method expertise.Local GenY expert and ambassador for ‘How Cool Brands Stay Hot: Branding to Generation Y’ (AMA winner for Best Marketing Book of 2012). Runs thought leadership workshops for C-level audiences in CPG, GenY, Digital Activation and Consumer Engagement.Co-authored for and spoke at the world’s largest audience measurement conference (The ARF) and inspired a senior audience on digital activation for GenY LDA consumers in the liquor category.
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  • Insites Consulting
    Senior Research Consultant
    Insites Consulting Jan 2012 - Dec 2012
    Gent Area, Belgium
    Ownership of research projects with a focus on innovation and advertising impact. Developed method and content expertise: social media listening and advertising research . Grew advertising research expertise focused on cross-category campaign optimization – from CPG to motor. Fostered corporate knowledge management by spreading technical expertise within the organization. Designed and launched the corporate data analysis department.
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  • Insites Consulting
    Research Consultant
    Insites Consulting Sep 2010 - Jan 2012
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  • Vf Corporation
    Eastpak Marketing Research Project Team Member
    Vf Corporation Mar 2010 - Jul 2010
    Belgium
    Selected to execute a 4-month project aimed at turning one of VF’s champion labels into a lifestyle brand targeted at GenY consumers. The project ran in the final phases of the Vlerick Business School Master’s degree in Marketing Management in close collaboration with VF senior brand executives in three leading markets.
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Giulia Elisa Gasperi Skills

Marketing Research Market Research Consumer Behaviour Customer Insight Fmcg Strategy Quantitative Research Qualitative Research Data Analysis Social Media Spss Marketing Segmentation Consumer Insight English Marketing Strategy Advertising Research Consumer Behavior German French Text Analytics Brand Communication Focus Groups Brand Equity Questionnaire Design Insight Generation Digital Strategy Marketing Communications Digital Marketing Advertising Disruptive Technologies Strategic Planning Branding And Identity Digital Media Marketing Activation Fast Moving Consumer Goods

Giulia Elisa Gasperi Education Details

Frequently Asked Questions about Giulia Elisa Gasperi

What company does Giulia Elisa Gasperi work for?

Giulia Elisa Gasperi works for Data Is Magic

What is Giulia Elisa Gasperi's role at the current company?

Giulia Elisa Gasperi's current role is Data-led strategy & data-telling.

What is Giulia Elisa Gasperi's email address?

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What is Giulia Elisa Gasperi's direct phone number?

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What schools did Giulia Elisa Gasperi attend?

Giulia Elisa Gasperi attended Vlerick Business School, Katholieke Universiteit Leuven, Università Degli Studi Di Pavia, Dss South Korea, Università Di Pavia.

What are some of Giulia Elisa Gasperi's interests?

Giulia Elisa Gasperi has interest in Science And Technology, Children, Education, Health.

What skills is Giulia Elisa Gasperi known for?

Giulia Elisa Gasperi has skills like Marketing Research, Market Research, Consumer Behaviour, Customer Insight, Fmcg, Strategy, Quantitative Research, Qualitative Research, Data Analysis, Social Media, Spss, Marketing.

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