Giulia Grimaldi Email & Phone Number

Italy

• Communication strategy: Develop and manage an overall communication strategy for PSDG department considering existing and forthcoming products, priority areas, resources, and communication instruments available• Editorial plan: manage the projects and the editorial plan of the communications, coordinating the department input to it

Europe

• Freelance consultant: working across digital and production with companies all over Europe

Roma, Lazio, Italia

• Digital production management: adapting Enel Energia campaigns across web, digital, video production and social media ensuring accuracy and creative quality on each project• Marketing management: supporting the Enel Energia Social Marketing Team in the development of new campaigns and social media strategy• Client and resources management: being responsible of deployment of each campaign coordinating the client and agency team to engage the production stakeholders and managing budgets

Londra, Regno Unito

• Multi-channel global production management: developed Nespresso new campaigns across different media channels, print, web and digital, video production and social media adapting each campaign across markets • Marketing management: worked closely with the Nespresso Global Marketing Team, developing toolkits for new campaigns and brand strategy that can adapt across all markets and geographic areas • Team management: managemed a team of 12, assuring workflow, quality and efficiency of operations • Client and resources management: been responsible of deployment of each campaign coordinating the client and agency team to engage the production stakeholders and managing budgets – up to 1000 projects PY

London, United Kingdom

• Production management: supervised the UBS global creative production from the initial pre-production stage to the final sign-off and deployment. Owned and managed the archive of all the campaigns. • Process improvement and management: owned and managed legal and compliance approval process across the Publicis Group (six different agencies) and UBS marketing team • Quality control: signined-off projects on behalf of the UBS legal and compliance officers on a global scale • Time and resources management: been responsible of deployment of each project – up to 500 projects PY • Client management: worked as agency employee but also as client external employee, for the UBS marketing and brand department and Legal and C&ORC department, often in their Zurich main office • Negotiation skills: been the only point of contact between the client legal and compliance team, client marketing team and the agencies

London, United Kingdom

• Localization production management: managed P&G marketing production of point of sale materials for Italy, Spain, Portugal and the Nordics, responsible for the production for the twenty-seven housekeeping and beauty brands. • Creative production management: provided creative solutions to improve the in-store advertising campaigns in connection with digital campaigns • Client management: briefed and helped clients on a global scale on time management, process and delivery • Budget, time and resource management: raised POs up to £300k, scheduled resources, defined deadlines, processed invoices and updated data within Tag's CMD • Team management: briefed the creative studio and evaluated feasibility of each project with designers and studio manager • Quality control: checked and approved each project ensuring accuracy and creative quality

• Marketing strategy development: worked in the apps development department assisting each CEO of each start-up to launch their new app on the market • Production scoping and planning: defined the marketing plan, the brand identity and managed the communication plan • Project management: activation of the marketing plan into BTL and digital advertising campaigns • Team and resource management: worked closely with creatives, designers, developers and programmers to design new apps brand identity and develop advertising campaigns • Negotiation skills: created pitches to present the new start-up companies to potential investors during international meeting • Budget management: raised POs, processed invoices, made job cost reports up to €200k

Rome Area, Italy

• Marketing strategy development: planned the advertising strategy of more than 20 Italian companies, collating all relevant information and feedback from the current market in terms of brand awareness for product selling • Client management: provided extensive support to the Head of Production, giving advice on how to take an idea from the initial stages of development right through to the final result • Project development: worked with the production team as copywriter, coordinated the preparation of final assets and liaised directly with our clients in briefing sessions

Rome Area, Italy

• Realised creative advertising across multiple channels - including TV, print, digital and social media - for various clients such as P&G and Unilever

London, United Kingdom

• Worked on resources call sheets, managed budgets and provided expense reports

• Managed a team of eight people, collaborating with media agencies and distribution companies whist formulating campaigns and media buying plans

• Managed communication campaigns for cultural and art related clients to maximise the historical heritage of the capital.• Worked as a copywriter and graphic designer.• Managed advertising campaigns for multiple art shows.

• Worked with major clients such as Bulgari, Clinique and BMW, operating both in the marketing field and in the creative field as a junior copywriter.• Worked as a team assistant, supporting the producer which included handling a large majority of prep, attending shoots and reconsiling jobs.

Laurea, Scienze E Tecnologie Della Comunicazione

2009, Advertising

100/100 CUM LAUDE BA HONS Specialising in marketing and advertising. (achieved the equivalent of an Italian 1st in my degree.

Education record

90/100