Giuliana Bedoya Email & Phone Number

Frankfurt, Hesse, Germany

- Presented in-depth analysis from campaigns to executive leadership, understanding theirmain needs and providing concrete tangible recommendations for strategic decisions.- Developed a tracking architecture to enable web analysis to understand users behaviorfocused on the major engagement actions on the website.- Automated reporting processes using visualization tools such as Looker Studio or AdobeAnalytics, increasing efficiency and enabling real-time insights for different stakeholders.- Standardized methodology for measuring KPIs across different countries to provide consistentperformance tracking and evaluation metrics.- Mentored junior team members in advanced concepts related to data analysis,dashboarding and general digital marketing.

Frankfurt Am Main, Hesse, Germany

Analyze, interpret and connect different sources of data to provide insightful observations and recommendations. Most projects focus on campaign performance, ongoing monitoring and user experience optimizations. Solution-oriented, providing explanations for unusual website behaviours through the investigation of different variables like media support, seasonality, technical causes or local factors. Direct communications and contact with our client’s high management, providing feedback on Adhoc queries. As well as support our clients from a Pan European approach, with communication with local teams.

Frankfurt Am Main Area, Germany

Provide insights and answers about Europe Online performance to higher Management levels and Headquarters. Create and implement a new measurement proposal for a content platform, which was deployed in 17 countries in Europe. Using metrics like Conversion Rate, Call to Action and Engagement rate. Compare and analyze brand performance with marketing investment, sales and brand index metric in 26 European countries to suggest improvements for future brand strategy.

Frankfurt Am Main Area, Germany

Continuous performance monitoring focused on User's Experience, providing results like best practice, trends and recommendations to each subsidiaryProvide overall data management, analysis, insights and reports in daily operations, to increase engagement in Europe and provide in-depth support

Lima Province, Peru

- Utilized diverse social media network increasing engagement with the brand in the first 2 months.- Organized premium events in theaters, hotels, convention centers and others for up to 500 clients in 19 cities in Peru, increasing the satisfaction rate in 25% in one year and the fidelity rate in 18%.- Analyzed customer feedback from loyalty activities identifying strengths and flaws in order to improve the strategy and reducing the mitigation threats and maintaining customer loyalty.- Worked hand to hand with well know marketing agencies like Causa, 360 BTL and Comunica.

Lima Province, Peru

- Designed a plan with all the activities for the pensioners target reaching more people from 100 to 600 with the same budget in one year.- Developed and implemented investment tracking in relation to events made and the profitability of the clients, keeping the satisfaction of the clients but with a lower budget. - Acted as design and content consultant to create Social Responsibility website in order to make all social actions public.

Lima Province, Peru

- Developed training sessions for the sales force. Helped with the development of brochures and newsletters for clients.- Part of the INNOVA committee, which was in charge of finding, identifying, and improving processes that involved direct relation with the client.

Lima Province, Peru

- Worked with different technology brands like Apple, Microsoft, Hewlett-Packard, Lenovo and more. - Helping them with merchandising and fidelity activities to retain clients.

Los Angeles Y Alrededores, Estados Unidos

Master In International Marketing

Activities and Societies: Women in Business, HULT Talks, Short Film ProductionExpertise in: Understanding the Customer Sales Pricing.

Bachiller En Marketing, Marketing

Bachiller En Administracion Hotelera