Responsible for customer relationship management and engagement, vendor performance, finance and legal teams to maximize operational effectiveness and ensure growth. Provides executive direction to the Johns Hopkins Onsite Clinic business, engaging multi-national firms with sites and employees in the United States.

Company Principal, leading efforts at healthcare organizations ranging from commercializing intellectual property, programs, and products; to integrating the web and technology to grow exposure to target audiences.

As the Executive Vice President, Giulianna Peri provided leadership and management of the Company’s organization and activities.• Oversaw all company operational, sales and fiscal activities including full P&L responsibility.• Worked with senior executives at leading hospitals and health systems to successfully develop relationships, agreements, and processes.• Initiated intellectual property exchanges and monetization working with business development, legal, clinical and communications departments at Honor Roll institutions including Duke Medicine, Johns Hopkins Medicine, Cleveland Clinic, Mayo Clinic, and Partners Healthcare.• Negotiated agreements with important foundations and non-for profit organizations such as the California HealthCare Foundation, to uncover, package and disseminate pioneering healthcare delivery programs on their behalf.• Developed successful Partnerships with reputable state associations and leading publications such as Modern Healthcare, Becker’s Hospital Review, and Hospital Association of New York State (HANYS) to extend the company’s reach, and create mutually beneficial deliverables.• Created a Digital Marketing product, offering Healthcare organizations a unique channel to hospital decision makers—complete with strategy, collateral production, analysis and reporting.• Led company efforts around this new Marketing Product. Clients include Spirit of Women, University of South Florida Health, Center for Advanced Medical Learning and Simulation.• Facilitated regular company communications and reports to different stakeholders, growing and retaining current clients while maintaining full support from the Chairman and Board Members.

Led strategy and development of the Medimetrix brand, operations, and associated multimedia marketing efforts. Took a vision and successfully managed it to launch Medimetrix Solutions EXchange— a reputable and innovative healthcare leader, pioneering intellectual property exchanges between hospitals and health systems through an eCommerce platform.• Directed the development of a unique eCommerce platform, where leading hospitals and systems securely share their intellectual property “Solutions” with others worldwide. • Developed search engine optimization (SEO) and search engine marketing (SEM) strategies including the creation of blogs, eNewsletters, microsites, and proper coding, to increase organic online presence. • Established effective business to business (b2b) and business to consumer (b2c) social media presence, to successfully strengthen brand positioning, increase marketing reach, engage a hard to reach decision maker audience, and generate product/Solution awareness.• Created an online community of hospital and health system c-suite executives, engaged in our vision, and eager to provide their feedback and expertise when requested. • Structured and refined a process to properly understand, extract, package, and explain hospital client intellectual property, in a way that it was easy to share and implement at other organizations. • Worked with the country’s top health systems to develop and establish guidelines to incorporate their elite, reputable and valuable brands with each other’s and our own for a variety of purposes.• Formed an efficient digital marketing team. Managed and directed internal staff and contractors to deliver timely and effective marketing campaigns for the company as well as for clients.

Entrusted to oversee and grow all aspects of the company using technology as a marketing tool to increase sales, client relationships, and production turnaround. Additional accountabilities include, E-commerce, catalog production, print media, business development, product development, product management and disaster recovery.• Tripled annual sales by designing and developing a company website that increased institution’s exposure both nationally and overseas by 400%.• Increased sales by 25% by creating marketing campaigns to new targeted private sector markets.• Produced complex product catalogs and other marketing print communication projects from conception to printing press.• Developed and managed web marketing operations (Web 2.0, banner ads, SEO, PPC, Analytics).• Successfully deployed Email campaigns from strategy to results analysis.• Orchestrated start up and ongoing growth of 2 sister companies in the retail arena (Urns Plus and Acai Farms) from zero to ~$500K in the initial year, achieving 400% sales growth in the first year, with 0% growth in staff. Incredible R.O.I• Authored copy for online, product catalog, and other print marketing communication projects focusing on customer retention and repurchase resulting in a 35% increase in product specification by Architects.• Researched, hired and led contractors, on site and virtual, for various SQL and .Net IT projects.

Devised marketing techniques to enhance the product usage experience and increase sales. Worked directly with Architects and Builders, assisting them with questions relevant to their projects. Managed budged for printing, transportation and marketing. Reported to the Sales and Marketing Director. • Conceptualized and developed an interactive CD-Rom that allowed Architects and Designers to add AutoCAD product details to their plans quickly and accurately. This resulted in a 100% switch from paper line art to electronic product specification, which increased order accuracy.• Managed print media projects (several catalogs, published ads and marketing materials) from conception to printing press, successfully meeting production deadlines under budget. The latest product catalog was honored with a printing and design award.• Selected, updated and maintained online, print, and media content for national trade publications we advertised on. The content selection and information presented was always praised by Architects and increased the time they spent on the sites. • Negotiated and obtained competitive rates with national and international freight carriers, printers, photographers, etc. saving 10-25% on average per quote.

A liaison between a team of Telesales Representatives and the Team Manager. Trusted to assist in regaining previous clients by creating savings plans or communicating to customers directly. Set daily conversion goals and validated goal attainment.• Trained team on sales methods, resulting in 10% higher goal attainment.• Increased customer service satisfaction by 30%.