Founded and launched in 2016 in Brazil, ITALICA is the market leader in italian language education in Brazil. An online platform with over 5 thousand clients all over the country.

321 Content is a Content Marketing company focused on consumer goods costumers. We help companies like P&G and Coty Inc. plan and execute content strategies that are focused on business generation.

• Marketing strategy and product pipeline Leader for h&s Latin America (World’s #1 Shampoo), with a special focus on Brazil and Mexico developing investment proposal and marketing plans for local marketing directors and other areas. • Lead top Product & Commercial initiatives in the brand’s master plan, leading a multi-functional team from ideation to execution delivering incremental NOS and GM across the region and channels.• Led the digital campaign for H&S with Oldspice scent launch, developing new communication or tailoring existing global material, reframing the strategy and execution across the digital ecosystem (Search, Video, Social, SEO, etc) drastically improving main KPIs and being featured as Best-in-Class corporate example of online marketing (H&S Global).• Additionally to that, led also the budget planning and spending control for the category. Provided 13% of marketing spending reduction while growing the business.• Business owner for main profitability interventions in the region to counter economic instability and devaluation headwinds across countries, with total brand delivering 116 IYA Sales Growth.

Led the re-launch for Oral Care mid tier line-up in Brazil, including the Compare, Comprove, Complete campaign, aiming to bring young consumers from competion, that was the most view digital video advertising for 2014, with more than 23MM views. Also led 2014 carnival PR activations with Rodrigo Faro and Michel Teló that generated over US$800K in organic media coverage and a total of 12 minutes of open TV exposure.Additionally to that, led oral-b brand development and distribution in northeast and north regions, by negotiating trade plans with key regional players aswell as PR and media activations in local events, such as the "Paixão de Cristo", growing brand awarenes by +15ppts, value shareby +3,9ppts and distribution by +8ppts.Additionally to that, led also the budget planning and spending control for the category and the full in-store and media strategy for total category. Oral Care became one of the top priorities for total P&G Brazil, and Brazil kept its position as top market for Latin America, being the design market for product and communication innovation.

Hired to support the SMB retail channel (HFS) by focusing on market coverage growth (new stores) for P&G products, while engaging indirect sales teams to increase P&G’s store footprint in number of categories available, from Gillette’s shaving products to Duracell batteries, including the launches of Head and Shulders brand.