Giuliano Martin Email & Phone Number

Toronto, Ontario, Canada

* Develop and implement long-term marketing strategies aligned with the company's general objectives, including defining brand positioning, identifying target audiences and competitive differentiation.* Conduct market research to understand trends, consumer demands, competitive behavior and market opportunities, using this information to inform marketing strategies.* Oversee brand management, including defining brand identity, brand guidelines, brand communications and ensuring consistency across all customer touchpoints.* Oversee digital marketing initiatives, including online presence, social media strategies, SEO (search engine optimization), SEM (search engine marketing), and email marketing campaigns.* Develop strategies to build and maintain strong customer relationships, increase brand loyalty and maximize value throughout the customer lifecycle.

Toronto, Ontario, Canada

* Develop detailed plans to achieve project objectives, including scope, schedule, budget, resources required and potential risks.* Managing and coordinating cross-functional teams, ensuring that everyone understands their responsibilities and works together effectively to achieve targets and deadlines.* Facilitate communication between all stakeholders, including clients, internal staff, suppliers and other external parties, to ensure that everyone is aligned and informed about the project's progress.* Monitoring project performance against established quality standards, identifying areas for improvement and implementing corrective measures as necessary.

Toronto, Ontario, Canada

As treasurer, I play an important role in the financial management of the educational institution. My responsibilities include:Finance Management, Budgeting, Financial Reporting, Accounting, Accounts Payable and Receivable, Asset Management, Legal and Tax Compliance, Auditing, Financial Planning and Decision Making.

São Paulo, Brazil

● Performed lead qualification and conducted initial sales discussions to understand customer needs and assess the suitability of products and services, resulting in a 27% increase in conversion rates.● Developed and executed sales strategies, consistently achieving revenue goals. My strong online presence made me stand out as a Marketing expert, generating a remarkable 47% increase in company visibility.● Maintained accurate records of all sales activities and customer interactions in the CRM system, improving tracking efficiency and providing data for in-depth analysis.● Built solid relationships with prospects and customers, resulting in long-term partnerships. Stayed up to date on industry trends and competition, identifying sales opportunities that generated a 32% increase in sales.● I supported the development of the business strategy and assisted in the preparation of sales budgets. Managed the sales pipeline and presented financial reports that helped identify areas for improvement. Use of Salesforce providing valuable insights during coaching meetings and sales funnel reviews.

São Paulo, Brazil

● Oversaw 100 accounts, offering strategic guidance and execution support in various aspects: strategy planning, social media management, marketing events, materials, branding, advertising, analytics, and budget control.● Conducted in-depth market research, defining target audiences, brand positioning, messaging, and visual identity. ● Collaborated with clients to establish KPIs and implemented tracking tools for marketing budget, lead generation, and conversion rates, tailoring solutions from Excel spreadsheets to CRMs.● Managed social media for 40% of clients on platforms, achieving an average 400% increase in followers. Assisted in creating and approving marketing materials for 60% of clients, ensuring brand consistency.● Monitored campaigns for clients, analyzing metrics like engagement, conversion rates, (CAC), (CTR), (CPL). Applied SEO techniques and (SEM) campaigns, doubling the volume of clients with a $2.5MM annual budget.

Ribeirão Preto, São Paulo, Brazil

● As a Salesperson, I led a notable transformation in franchise expansion, going from 15 to 150 units through the implementation of sales and marketing strategies. I managed a team of 150 franchisees, providing consultancy and support in strategic planning, social media management, marketing events, advertising, financial analysis and budgeting. I provided management consultancy and sales techniques to all franchisees.● Collaborated with franchisees to define marketing KPIs and budgets, overseeing an annual budget of C$2 million and recommending innovative ideas to improve performance. I trained teams in executing content marketing strategies, increasing website traffic and the number of followers by an average of 50%.● Provided ongoing support, assisting with problem solving and guiding new franchisees in executing successful launch plans. I also led the organization of more than 100 marketing events, such as annual conferences, product/service launches and business unit openings.

Brazil

● I was responsible for leading and coordinating all of the gym's operations, providing members with an exceptional fitness experience. My role spanned several areas, including team management, customer service, marketing, daily operations and strategic development. ● I recruited, trained and supervised a team of trainers, receptionists, personal trainers and cleaning staff.● I created a positive working environment, encouraging collaboration and professional growth among the team.● Developed member loyalty programs to increase retention and participation.● I organized seasonal events and promotions to attract new members and keep current ones engaged.● Oversaw the day-to-day operations, including schedules, cleaning, equipment maintenance and security.● Prepared short- and long-term business development plans, identifying opportunities for growth and expansion.

Business Management, Management And Productivity

Business Strategy; Corporate Finance; Human Capital Development; Marketing Management: strategies and practices; Law Applied to Business.

Licentiate Degree, Physiotherapy

Master Of Business Administration - Mba, General Sales, Merchandising And Related Marketing Operations

Entrepreneurship, Innovation and Finance Digital Marketing (Branding, Storytelling & Instagram), & Sales Funnels Social Media, Content.