Giuliano Bruno Borges Felice Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

Atuando na frente de Digital Analytics, da Diretoria de Dados e Inteligência Artificial, que atende os Novos Negócios e serviços digitais (Produtos de Saúde e Bem-estar, Casa Inteligente, Fintech e Inovação) com as seguintes atividades:- Apoiando as áreas de negócio/marketing/analytics/dados dos Novos Negócios com relação com as áreas de Engenharia de Dados, Arquitetura de Soluções, Desenvolvimento (APP/WEB), Martech, CRM e Cloud, fazendo a ponte entre entendimento da necessidade até a execução, priorizando e auxiliando as atividades e bloqueios, podendo ser essas atividades atreladas a projetos específicos ou sustentação para ambientes (APP/WEB), fontes de dados (on-premise/cloud) ou DataViz (Power BI/Looker Studio);- Gerenciando a coleta de dados do front-end dos ambientes digitais através da implementação de tagueamento (Scripts/DataLayer/Eventos) via Google Tag Manager/Firebase para Google Analytics (GA4) até a disponibilização dos dados modelados no BigQuery (BQ), e também para implementação dos outros parceiros que utilizam coleta de dados (Adjust e AEP/CDP).- Além do acompanhamento da implementações de Tags/Pixels como Google Ads, DV360, Facebook Ads (Meta), Sales Force Marekting Cloud, Criteo, Pinterest Ads, TikTok Ads entre outras scripts third parties para aplicações WEB e SDKs em APPS. - Sustentando as implementações em conjunto com as áreas de negócio e times de desenvolvimento, através de projetos para novos ambientes e sustentação de coleta para novas funcionalidades em ambientes existentes. Além de dar o suporte às equipes de data analytics e mídia quanto a métricas/kpis de digital analytics e dar sugestões na melhoria das implementações relacionadas às aplicações e relatórios das mesmas.- Fazendo a governança de dados e ferramentas de digital analytics referentes às aplicações e cuidando da estruturação e documentações para coletas de dados de front-end, além do apoio na estruturação para análises SQL e modelagem dos dados no BigQuery.

Brasil

São Paulo, Brazil

Atuando na área de Martech:- Gerenciando a coleta de dados do front-end dos ambientes digitais (E-commerces, Landing Pages, APPs) através da implementação de tagueamento (Scripts/DataLayer/Eventos) via Google Tag Manager/Firebase para Google Analytics e outros parceiros que utilizam a coleta de dados.Ex.: Implementações de Tags/Pixels como Google Ads, DV360, Facebook Ads, Sales Force Marekting Cloud, Criteo, Pinterest Ads, TikTok Ads entre outras third parties para aplicações WEB e APIs em APPS.- Acompanhando as implementações em conjunto com as áreas de negócio e times de desenvolvimento, através de projetos para novos ambientes e sustentação de coleta para novas funcionalidades em ambientes existentes. Além de dar o suporte às equipes de data analytics e mídia quanto a métricas/kpis de digital analytics e dar sugestões na melhoria das implementações relacionadas às aplicações e relatórios das mesmas.- Fazendo a governança de dados e ferramentas de digital analytics referentes às aplicações e cuidando da estruturação e documentações para coletas de dados de front-end.

São Paulo, São Paulo

Acting as Data Architect in the Digital Analytics area, making the construction of dashboards (Google Data Studio) aimed at monitoring results and mapping improvement insights sites and applications. Defining metrics and dataLayer to implement tagging (Google Tag Manager), following A / B testing and making the operation and maintenance of Google Analytics.

Brasil

Acting in ​​marketing and sales area for B2B businesses. Being responsible for monitoring and performance of KPI'S of medias directed to demand generation through social media, search and display ads, using business intelligence, analytics, marketing automations and tags (pixels) for monitoring of conversions. Monitoring and conducting the management analysis of customer results, following at established goals, creating strategies for the next quarters.Activities:Marketing AutomationOperating of emails, landing pages, forms and automations in RD Station / Marketo (among other automation tools like Eloqua and Pipz);Creating of email automations and cadences (structuring flows) according to the client's business.Media PerformanceOperating and optimizing campaigns in Google Ads, Facebook Ads, Linkedin Ads, programmatic media and other active and receptive demand generation channels;Facebook Pixel applications (custom conversions), goals in Google Analytics, Linkedin Insight Tag, Hotjar and others.Business Intelligence and AnalyticsOperating of Google Analytics / Adobe Analytics, Google Tag Manager (creation and management of custom tags / conversions);Operating of BI tools and use them for analysis (Google Data Studio, Power BI);Others skills Knowledge of CRMs (Sales Force, Pipedrive, NoCrm);Integration tools (Zapier, Pluga, Supermetrics);Advanced Excel (among other Google and Microsoft Office services);SEO;HTML;Content marketing;Growth hacking strategies in marketing and sales;Inbound Marketing;Database (SQL, NoSQL).

Uberlândia

Uberlândia, Minas Gerais, Brasil

Responsible for metrics and performance of social medias and websites of Group companies in .COM (Marketing Operations Center)Activities:Acting with periodic reports (Dashboards) of digital environments with analytical profile;Analyzing the performance and information obtained from online channels, for a faster, more assertive work and adhering to the personas and objectives designed for online environments;Perform planning for social networks and Algar companies' websites, planning actions and themes to be worked during the period with proposals based on performance analysis;Ensure adequate service to stakeholders and customers through online environments, regardless of the channel used;Ensure communication aligned with the objectives established for online environments, in order to better align and perform;Act with management of interactions on digital channels, such as: responses to comments or messages destined for online environments;Check active behavior in relation to posts;Inbound planning.

Uberlândia, Minas Gerais, Brasil

Administrative internship in the PCP area of ​​the logistics sector.Activities:Support in the planning of purchases and inventory control, exercising activities such as:- Generation of requisition of purchases for resupply of stock;- Generation of reports with management information;- Update and follow stock control worksheets;- Monitor delivery forecasts with buyers thus avoiding inventory rupture;- Provide support to internal customers on the stock position and resupply forecasts;- Application of the Inventory Policy and presentation of the management results of this application;- Participation in the implementation process of S & OP (Sales and Operation Planning);- Support in the development of inventory indicators tools;- Participation in the physical inventory.

Uberlândia, Minas Gerais, Brasil

Administrative internshipActivities:- Production monitoring;- Reporting (using Advanced Excel anddemos in DashBoards created in Microsoft PowerBI);- Sending of results;- Preparation of documents for extrajudicial collection;- Client and operations mapping;- Web development and maintenance (using HTML,Java Script and CSS) for related topics;- Development and maintenance of commission calculatorfor negotiators (using Advanced Excel);- Development and monitoring of control worksheet(using Advanced Excel).

Mba Executivo Em Liderança E Gestão, Business/Commerce, General

Digital Business Mba, Business/Commerce, General

Pós-Graduação, Business Intelligence E Analytics

Information Management, Faculty Of Management And Business

The Information Management Course aims to train professionals qualified to interface with the public that needs organized information.