Giulia Parati Email & Phone Number

Bethesda, Md, Us

Bethesda, Md, Us

- Pre-production, production and distribution of 70+ destination videos across EMEA, working with an extensive network of local video crews- Launch of Marriott Bonvoy Traveler EMEA and development of in-language editorial content - Content development for Marriott EMEA Destination Portal- Curation of Marriott Bonvoy EMEA in-room tv playlist- EMEA video and photo DAM management- Influencer Marketing Framework development for above-property and on-property marketers- Social media guidance across regions. Social media monitoring and reporting- Partnerships and Portfolio Campaigns support through Content Marketing initiatives- Definition of Content Marketing Strategy for Marriott Int. EMEA

Bethesda, Md, Us

Leverage Real Time Marketing with M Live- Keep marketing associates aware of real time marketing opportunities and social media trends through M Live Daily Europe newsletter- Amplify on-property marketing initiatives and activations with M Live Story, a free online tool built for on-property and field marketing associates to submit original content- Identify Marriott Bonvoy Members through social media and create Surprise & Delight moments supporting partnerships and loyalty- Coordinate European social media initiatives based on trending events- Provide guidance and inspiration for social media content through a monthly deck shared with on-property and field marketing associates Building destination awareness with Marriott Bonvoy Traveler- Create inspiring articles covering European destinations - Support properties and areas in developing MBT content - Europe Country/city pages, videos, podcasts- Strengthen European presence on an owned channel, including innovative and more immersive featuresIncrease portfolio brand awareness as Marriott Content Studio - Create, produce and distribute European portfolio video series- Content production driven by business needs and regional objectives, with the intent of influencing consideration and driving portfolio awareness supporting Marriott Bonvoy or our European partnerships- Curate Marriott Bonvoy TV European playlist, ensuring that European content is present in in-room tv with the aim of engaging guests through premium, story-driven entertainment

Bethesda, Md, Us

-Act as link to ensure close alignment and co-operation within the team and with external stakeholders.-Plan and organize team meetings.-Co-manage multiple external vendors for the production and delivery of marketing materials.-Work with internal stakeholders such as continent teams, brands, loyalty, digital, partnership marketing and other areas.-Collaborate with MLive team to implement global initiatives.-Track news coverage and social media trends to identify real time marketing opportunities and share them via MLive Daily Newsletter.-Co-create the Monthly Social Media Trends planning to support European properties.-Monitor 35+ HD Web Cams across Europe, supporting their distribution and maintaining relationship with the vendor (Deckchair).-Support the production of video content in conjunction with the Loyalty Team and look after the editing and distribution processes.-Support the organisation of Loyalty Moments, hosting them and representing the Loyalty Team on site.-Provide project support for the team and for Corporate events, such as the Loyalty Program Launch and Live Loyalty Campaign.

Bethesda, Md, Us

-Manage Facebook , Instagram and Twitter official profiles for both the hotel and Gillray's Steakhouse and Bar.-Social Media advertising campaigns to create awareness and drive sales.-Content creation to support the Social Media strategy - high quality photos and videos.-Design of collaterals an promotional brochures.-Develop a strategy to improve TripAdvisor rankings.-Work with social media influencers to market the hotel and Gillray's Steakhouse and Bar.-Assist and coordinate photoshoots.-Work across departments (S&M, F&B) to coordinate promotional activities.-Ensure that the brand policy and guidelines are correctly followed and represented.

Stamford, Ct, Us

• Co-ordinate the creation of Help Videos for 50 hotels across the division (Sheraton, Westin, Four Points, Aloft).• Supervise and manage 360-degrees photo shoots at over 50 hotels across the entire Division, touching all brands, generating over 400 edited images. • Implementation of a distribution strategy for 360-degrees contents through Social Media, Google Street View and Local Property Sites.• Work closely with agencies and hotels for the creation, the editing and the distribution of Destination Videos (e.g.SPG Rome, SPG Cote d' Azur).• Organize photo shoots in Europe with the aim of producing Hero images, UGC pictures and 360-degrees content.

Stamford, Ct, Us

• Support the implementation of the content strategy with a special focus on videos and innovative content.• Provide operational and strategical support for the filming of Destination Videos. Assist the digital team in the distribution of Destination Videos on social media and monitor the development of the related YouTube campaign.• Work with influencers and bloggers for the distribution of content related to the EAME division.• Assist the maintenance of Local Property Sites through Live CMS.• Provide operational support and assistance for everyday operational activities at the Marketing divisional office (e.g. creation of reports, travel and accommodation arrangements, collateral creation, design high-impact marketing presentations etc.)

Milano, Lombardia, It

• Increase brand awareness• Support the organization of PR and promotional events, monitoring initiatives’ results• Develop and maintain national and international press and media contacts• Support the implementation of all digital strategies and tools • Manage Facebook and Twitter official profiles• Work with other departments (S&M, F&B, SPA) to coordinate promotional activities• Ensure that the brand policy and guidelines are correctly followed and represented

Zurich, Zurich, Ch

• Social Media Marketing - content creation, monitoring• Processes incoming bookings, modifications, cancellations in line with EF’s Criteria• Communication with EF schools, staff all over the world • Customer Support before during and after departure

Master’S Degree, Economics And Management In Arts, Culture, Media And Entertainment

Exchange Program

Bachelor’S Degree, Economia Per Arte, Cultura E Comunicazione

High School