Head Of Consumer Insights
Current
Mar 2023 - Present
AeroLeads people directory · profile
Giulia P. Email & Phone Number
Head of Consumer Insights, TSG Consumer
at
TSG Consumer Partners
1 work email found
@opinium.co.uk
4 phones found area 202 and 212
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
Head of Consumer Insights, TSG Consumer
Location
New York, United States
Who is Giulia P.? Overview
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Quick answer
Giulia P. is listed as Head of Consumer Insights, TSG Consumer at TSG Consumer Partners, based in New York, United States. AeroLeads shows a work email signal at opinium.co.uk, phone signal with area code 202, 212, and a matched LinkedIn profile for Giulia P..
Giulia P. previously worked as Head of Consumer Insights at Tsg Consumer Partners and Vice President of Research US at Opinium (London :: New York). Giulia P. holds Ba, Middle Eastern Studies, Sociology from Columbia University.
Company email context
Email format at TSG Consumer Partners
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*@opinium.co.uk
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Profile bio
About Giulia P.
Giulia leads TSG Consumer’s Insights team, supporting diligence processes and portfolio company teams with actionable insights drawn from traditional market research methods and alternative data sets. Before joining TSG, Giulia headed up Opinium's US office, a globally recognized full-service research and insights agency. In this capacity, she steered US client relationships and successfully nurtured the company's US team in NYC. Her efforts spanned diverse sectors, empowering clients with strategic insights.In her time as Strategy Director at Weber Shandwick, Giulia focused on developing data-driven marketing and communications strategies for major financial services, tech, industrial, and CPG clients spanning B2B and B2C. Starting her career at L2 Inc. (now Gartner), Giulia grew to lead teams of analysts, architecting research methodologies to benchmark the digital competence of brands across the US and Europe. While at L2, Giulia co-authored 22 reports and was a regular speaker at L2's Digital Leadership Academy in Paris and New York on topics ranging from Personalization & Loyalty to Social Platforms. Giulia also spent a year managing L2's data partnership strategy–overseeing the lifecycle of data sources from sourcing and contract negotiation to internal training and deployment. Giulia graduated Magna Cum Laude from Columbia University with a dual degree in Middle Eastern Studies and Sociology. While at Sciences Po in Paris, Giulia researched the role of digital communications and social media in the Syrian crisis under the direction of Professor Jean-Pierre Filiu. The project leverages the insights of digital analytics in a political context and was published in the Columbia Journal of International Affairs. The project sparked her interest in digital analytics which she has since pursued in her career.
Listed skills include Data Analysis, Data Visualization, Research, Editing, and 27 others.
Current workplace
Giulia P.'s current company
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9 roles
Giulia P. work experience
A career timeline built from the work history available for this profile.
Vice President Of Research Us
• Leads US research and client relations at global strategic insights agency Opinium• Specializes in developing original insights for thought leadership, branding, product development, and strategy through quantitative and qualitative research methods• Supports B2B, B2C, and nonprofit clients with strategic insights and research for public release
Mar 2020 - Mar 2023
Strategy Director
• Developed data-driven marketing and communication strategies for existing clients and new business pitches spanning tech, industrial, healthcare, financial services, and CPG sectors• Defined analytical scope and approach of projects, integrating primary and secondary, quantitative and qualitative research in the development of strategies that served clients' business objectives• Selected for a three-month secondment in Singapore to service a key financial services client with analytics and strategy expertise
Sep 2018 - Feb 2020
Director Of Data Partnerships & Research Methodology
DIRECTOR OF DATA PARTNERSHIPS & RESEARCH METHODOLOGY | February 2018 - July 2018ASSOCIATE DIRECTOR OF DATA PARTNERSHIPS & RESEARCH METHODOLOGY | August 2017 - February 2018• Scoped out the acquisition of external data sources, determining the strategic business value of partnerships• Collaborated closely with Data Science and Engineering teams to strategize data ingestion, storage, and reporting• Built trusted relationships with data partners, crafting strategic goals of each partnership and advocating for them internally• Managed data partnerships budget, governing all elements of third-party data acquisition and integration into L2 research including contract negotiation, internal education, and deployment• Advised researchers and client strategists on how to turn data into compelling visualizations
Aug 2017 - Jul 2018
Associate Director, Beauty Industry Research
ASSOCIATE DIRECTOR, BEAUTY INDUSTRY RESEARCH | June 2016 - August 2017• Managed multiple projects within L2’s Beauty vertical, from digital marketing research projects to client consulting • Led two teams of analysts to the completion of 22 total reports during research tenure• Presented regularly at L2’s Digital Leadership Academy conference in Paris and New York on topics ranging from Personalization & Loyalty to Social PlatformsSENIOR RESEARCH ANALYST | June 2015 - 2016• Led teams of 3 researchers in the production of flagship Digital IQ research reports benchmarking the digital competence of 100+ brands in the Beauty and Hair Care verticals across US and EU markets• Strategized research report methodologies; collecting, aggregating, and analyzing 2500 data points per publication and ensuring 100% on-time deliveryRESEARCH ANALYST | June 2014 -2015• Conducted data collection and analysis for digital marketing reports benchmarking the digital competence of brands in the Beauty and CPG industries across France, Germany, the UK, and US.
Jun 2014 - Aug 2017
Communications And Digital Media Intern
Mcbee Strategic Consulting
• Produced digital analytic reports on the efficacy of SEO and other digital initiatives• Launched digital ad campaigns for clients in traditional publications and on social platforms • Drove traffic to desired landing pages targeting high interest demographics• Contributed to digital thought leadership articles on company blog• Supported PR team with outreach to media outlets
May 2013 - Jul 2013
Public Relations Apprentice
Agency V
• Facilitated communication between stylists, designers, and PR teams in the US and EU• Advanced PR for the agency’s brands through social networking• Participated in the preparation and promotion of PR events• Wrote monthly reports and promotional letters for clients
May 2011 - Jul 2011
Staff Writer Intern
Allmediany
• Wrote original articles in the New York City Living, Celebrity Gossip, Beauty and Fashion, and Local News sections of this web magazine on a weekly basis.
Jan 2011 - May 2011
Assistant And Translator, Tennis Tournament
BNP Paribas Cup• Organized VIP section for world-class youth tennis tournament and personally dealt with tennis tournament sponsors: BNP Paribas, Babolat, Orangina. • Prepared press packets, translating them from French to English• Facilitated communication amongst players and coaches from different countries using proficiency in Italian, French, English, and Spanish
Jun 2010 - Jul 2010
5 education records
Giulia P. education
Ba, Middle Eastern Studies, Sociology
Columbia University
Semester Study Abroad
Sciences Po
Columbia University Summer Arabic Program, Amman, Jordan, Arabic Language Studies
Columbia University
International Baccalaureate, French/English Bilingual Diploma, International Baccalaureate, French/English Bilingual Diploma
Washington International School
Summer Pre-College Communications Program, Communications, Public Relations, Digital Media, Journalism, Photography
American University
FAQ
Frequently asked questions about Giulia P.
Quick answers generated from the profile data available on this page.
What company does Giulia P. work for?
Giulia P. works for TSG Consumer Partners.
What is Giulia P.'s role at TSG Consumer Partners?
Giulia P. is listed as Head of Consumer Insights, TSG Consumer at TSG Consumer Partners.
What is Giulia P.'s email address?
AeroLeads has found 1 work email signal at @opinium.co.uk for Giulia P. at TSG Consumer Partners.
What is Giulia P.'s phone number?
AeroLeads has found 4 phone signal(s) with area code 202, 212 for Giulia P. at TSG Consumer Partners.
Where is Giulia P. based?
Giulia P. is based in New York, United States while working with TSG Consumer Partners.
What companies has Giulia P. worked for?
Giulia P. has worked for Tsg Consumer Partners, Opinium (London :: New York), Weber Shandwick, L2 Inc., and Mcbee Strategic Consulting.
How can I contact Giulia P.?
You can use AeroLeads to view verified contact signals for Giulia P. at TSG Consumer Partners, including work email, phone, and LinkedIn data when available.
What schools did Giulia P. attend?
Giulia P. holds Ba, Middle Eastern Studies, Sociology from Columbia University.
What skills is Giulia P. known for?
Giulia P. is listed with skills including Data Analysis, Data Visualization, Research, Editing, Budget Management, Social Networking, Social Media, and Digital Photography.
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