Giulia leads TSG Consumer’s Insights team, supporting diligence processes and portfolio company teams with actionable insights drawn from traditional market research methods and alternative data sets. Before joining TSG, Giulia headed up Opinium's US office, a globally recognized full-service research and insights agency. In this capacity, she steered US client relationships and successfully nurtured the company's US team in NYC. Her efforts spanned diverse sectors, empowering clients with strategic insights.In her time as Strategy Director at Weber Shandwick, Giulia focused on developing data-driven marketing and communications strategies for major financial services, tech, industrial, and CPG clients spanning B2B and B2C. Starting her career at L2 Inc. (now Gartner), Giulia grew to lead teams of analysts, architecting research methodologies to benchmark the digital competence of brands across the US and Europe. While at L2, Giulia co-authored 22 reports and was a regular speaker at L2's Digital Leadership Academy in Paris and New York on topics ranging from Personalization & Loyalty to Social Platforms. Giulia also spent a year managing L2's data partnership strategy–overseeing the lifecycle of data sources from sourcing and contract negotiation to internal training and deployment. Giulia graduated Magna Cum Laude from Columbia University with a dual degree in Middle Eastern Studies and Sociology. While at Sciences Po in Paris, Giulia researched the role of digital communications and social media in the Syrian crisis under the direction of Professor Jean-Pierre Filiu. The project leverages the insights of digital analytics in a political context and was published in the Columbia Journal of International Affairs. The project sparked her interest in digital analytics which she has since pursued in her career.