Oversaw global marketing campaigns, brand positioning, visual identity, and packaging development for Crodino and Sarti Rosa. Managed innovation projects, new product creation, and cross-departmental collaborations. Led global website design, social media strategy, and coordinated activities across multiple markets.

Developed marketing strategies for the Italian Icons portfolio (Aperol, Campari, Crodino). Conducted market and consumer analysis using tools like IWSR, Radius, and IPSOS segmentation. Monitored brand health with Kantar and led new product development, from market research to label design.

Founder of an innovative startup transforming marine ecosystem challenges into agribusiness opportunities by incorporating alien species into gastronomy. Led business development, market research, finance, operations, and marketing, while defining the company's vision and goals. Built key stakeholder relationships and represented the company at international events. Winner of multiple awards, including ITWIIN, B Factor, and Woman in Excellence, and recognized as one of the "20 Female Faces of Food 2022" by COOK magazine.

Management of 4 hair color brands (Olia, Belle Color, Frank Provost, Garnier GOOD) and launch of the new Garnier GOOD brand. Coordination of communication campaigns, data analysis using ILD Liquid Data, and development of point-of-sale marketing materials. Supporting the creation of web pages and Amazon in collaboration with the digital team. Implementation of brand management projects in synergy with sales, trade marketing, digital, and advocacy.

Managed relationships between the Head Office and foreign branches of key clients (Generali Group, Lion River N.V., BPER Banca). Optimized processes, ensured regulatory compliance, and supported project managers in client interactions, including with executive-level stakeholders.