| Status Quo Challenger |Mudra con il suo modello intende demolire il più grosso effetto collaterale della consulenza: ovvero la mancanza di concretezza. Un temporary management non invasivo, interattivo e concreto per accompagnare i clienti verso i risultati che desiderano. Un approccio che permette di adottare soluzioni che portano valore non soltanto nel breve, ma soprattutto nel medio-lungo termine, rendendo sempre più innocua la concorrenza e aumentando il valore dell’azienda.

Drinkstop is the first app to find potable fountains everywhere in the world!Available for free on iOS and Android's store.

- Managing all marketing for the company and activities within the marketing department- Create strategic partnerships for the company in order to boost growth- Developing the marketing strategy for the company in line with company objectives- Co-ordinating marketing campaigns with sales activities- Overseeing the company’s marketing budget- Creation and publication of all marketing material in line with marketing plans- Planning and implementing promotional campaigns- Manage and improve full funnel demand generation strategies to drive revenue- Overall responsibility for brand management and corporate identity- Preparing online marketing campaigns- Monitor and report on effectiveness of marketing communications- Creating a wide range of different marketing materials- Working closely with design agencies and assisting with new product launches- Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives

HOPSTOK is a B2B service based on a digital platform that creates a certified network among indipendent fashion stores. Stores will increase their sales peaks by selling, buying and exchanging stock. The shift of the merchandise between stores creates value thanks to different trends and seasonalities that arise in different geographic regions. HOPSTOK is going to be disruptive and social transforming for the wholesale distribution and the independent fashion stores. Finally stores can recover their investments, increase their incomes and transform slow seller products in fast seller ones. We’re not just another "nice to have"​ service, we’re solving a real problem and revolutionizing the way stores act between each others. HOPSTOK is creating the biggest independent stores' network increasing their incomes and assets.

Project Manager for the implementation of an innovative CRM system for the coordination of the work of employees and improving business efficiency. Analysis of the flow of business and internal processes to improve efficiency. Advice for starting web marketing activities and the creation of a new corporate website.

From the analysis of the brand and its web reputation I proceed to the design of an appropriate strategy to achieve the goals set by the customer (lead generation, sales support, advertising).Using Performance Marketing I implement and measure a range of strategies to achieve results on different platform and social networks.

- Support and coordination of the activities for the startup of the Museum of Innovation and Technology and the company’s creche inside the M.A.S.T.. - Support in the development of an Application for smartphone with management purposes.- Coordination of multiple International consultants involved in the projects.- Realization of reports and records on the project.- Activation and management of different areas.

Tutor of the course in Organizational Behaviour held by Prof. Massimo Bergami in the Faculty of Economics of the University of Bologna.

Execution of projects related to different functional areas of the company to support and with the guidance of Prof. Massimo Bergami which immediately gave me great trust. Realization of market research, qualitative and quantitative analysis to ensure the sustainability of a new business. Use of web marketing tools as Google Adwords and Face Ads; data entry; organization of events; carrying out promotional campaigns.

Tutor of the course in Organizational Behaviour held by Prof. Massimo Bergami in the Faculty of Economics of the University of Bologna.

Support and analysis for the implementation of an advertising campaign related to art installations in museums and historic houses of Lucca. (Enzo Cucchi's show at Palazzo Guinigi) Study of case studies carried out by the agency in foreign countries (England, France)