- Management of sales incentives and fees of 24 sales rep. - Supported the sales force in order to monitor and develop further the sales.- Planned and controlled, in cooperation with the Sales Director, the sales policies, including the pricing and discount policy.- Planned and controlled the annual target of every sales rep. - Planned, in cooperation with the Marketing department, the annual events like for example wine dinners, tasting at the key accounts. - Management of commercial correspondence and meeting with the buyers of the big Italian retailers like Esselunga, SMA, Auchan. Planed together with them the sales policies, including the pricing, annual discount policy, shalf pricing and annual goals.-Coordinated the research and selection of new sales manager for the area where the sales are not in line with the company goals and the market potentiality.