Giulliano Pappi Email & Phone Number

Toronto, On, Ca

Chicago, Illinois, Us

• Collaborate with Sales, Marketing, and Supply Chain teams to develop and refine demand plans, ensuring optimal product availability across Walmart locations.• Report on supply plans, analyze fill rates, and monitor store stock levels to align with sales forecasts and promotional activities.• Utilize AI tools such as ChatGPT and Microsoft Copilot to enhance data analysis, generate actionable insights, and streamline reporting processes, driving informed decision-making.

As the Owner & Creative Director of Canvernice, I lead a dynamic streetwear brand that merges fashion, art, and music culture. Inspired by the raw energy of electronic dance music, Canvernice designs bold, edgy apparel that resonates with the underground scene. I oversee every aspect of the business, from concept to creation, ensuring each piece embodies the rebellious, creative spirit of the brand.Key responsibilities:• Designing unique, trend-setting apparel inspired by EDM and street culture.• Developing and executing brand strategy, visual identity, and creative direction.• Managing end-to-end product development, from design to production.• Driving marketing initiatives, including social media, influencer collaborations, and community building.• Leveraging e-commerce platforms such as Etsy to grow the brand and expand reach.Through Canvernice, I channel my passion for design and music into creating apparel that allows individuals to express themselves unapologetically.

Vancouver, Bc, Ca

• Spearheaded the end-to-end product development lifecycle, from ideation to successful launch, aligning products with consumer preferences and market trends.• Conducted comprehensive competitive analyses, informing strategic decisions on formulation, packaging, and pricing to secure a market advantage.• Partnered with Marketing and Customer Education teams to craft cohesive go-to-market strategies and ensure brand consistency.• Analyzed category-specific sales data, providing actionable insights to optimize product performance and drive innovation.• Led a Product Development Specialist, cultivating a collaborative work environment.

Coquitlam, British Columbia, Ca

• Drove strategic planning by delivering key market and consumer insights to support Sales, Product Development, and Marketing initiatives.• Collaborated with the Marketing Director to develop comprehensive business reviews, competitive analyses, and category performance evaluations for strategic planning.• Identified growth opportunities and recommended new product concepts, contributing to portfolio optimization and successful go-to-market strategies.• Led and mentored a team of three analysts, fostering a culture of collaboration and high performance.

Coquitlam, British Columbia, Ca

• Developed and presented data-driven reports and visualizations to senior management, leveraging internal sales data and external sources (Nielsen, IQVIA, SPINS) to guide strategic decisions.• Partnered with Marketing and third-party providers to deliver impactful market and consumer research, including Usage & Attitude and Brand Equity studies.• Streamlined resource allocation by identifying and reducing low-revenue potential projects by 20%, minimizing impact on sales.• Provided analytics support for over 50 projects, influencing development, sales, and marketing strategies.

Vancouver, British Columbia, Ca

• Analyzed retail performance metrics and created comprehensive reports and scorecards for store managers and regional leaders.• Led the implementation of reporting enhancements following the Best Buy and Future Shop consolidation, ensuring accurate and actionable insights.• Designed and introduced a new daily report, integrating key performance indicators from 11 sources to provide store managers with a holistic view for decision-making.

Burnaby, British Columbia, Ca

• Conducted primary and secondary research on global medical device markets, authoring detailed market research reports covering the U.S., Europe, Latin America, and Asia-Pacific.• Established relationships with key opinion leaders, conducting in-depth primary research to gather valuable industry insights.

Barcelona, Barcelona, Es

• Led comprehensive business analysis for the Brazilian market, enhancing sales force effectiveness through strategic insights.• Partnered with the Marketing Director and Country Manager to develop a forward-looking 5-year pipeline strategy, focusing on driving significant top-line growth.• Played a pivotal role in Business and Marketing Planning, providing critical market analysis and consumer insights that ensured successful product launches.• Actively participated in the S&OP process, delivering precise sales forecasts that informed demand planning and operational strategies.• Mentored and guided an intern, fostering talent development within the team.

São Paulo, São Paulo, Br

• Established and led the Business Intelligence department, driving market analysis and sales force optimization for the Brazilian dentistry market.• Conducted market segmentation and competitive intelligence, informing strategic decisions that enhanced market positioning.• Successfully restructured the sales force, achieving a 20% reduction in representatives while maintaining robust sales performance.• Spearheaded the Salesforce.com implementation, managing system administration, training, and a key module critical to the company’s CRM strategy.• Collaborated in the implementation of the SAP ERP system, aligning business processes with technology to optimize operations.• Provided leadership and mentorship to a team of 1 analyst and 1 intern, ensuring effective knowledge transfer and team development.

Associate Certificate, Applied Database Administration And Design

Bachelor'S Degree, Information Systems