Sharing my startup journey: the ups, the downs, the lessons, and the wins. The raw reality of being an entrepreneur.As the founder of a food brand, I launched Gusto Snacks from my kitchen, bootstrapping the business and eventually raising VC funding. Today, our products are available in high-street retailers like Selfridges and WHSmith, as well as in offices across the UK, including Google, Bloomberg, BlackRock, and more.Along the way, I’ve been honoured with awards from organisations such as Shell LiveWIRE, Santander, UnLtd, NatWest, BEO (Black Equity Organisations), Forbes family group, Foundervine and Sky. Gusto Snacks has also been recognised by Virgin as one of the most exciting sustainable startups to watch and ranked among the Top 100 UK Startups.This journey has taught me so much, and I hope to inspire others with my story.