Giuseppe Banchini Email & Phone Number

Milano, Lombardia, Italia

◆ Development of B2B and B2C sales and marketing strategies of the assigned Business Units◆ Setting of targets and sales budgets of different BUs per product/distribution channels◆ Creation of promotional tools (catalogues, websites, on/offline communication-B2B/B2C)◆ Management of media investments and promotion of co-marketing projects◆ Participation in promotional events and trade fairs◆ Management, coaching and mentoring of sales teams for each BU◆ Performance monitoring (income/revenue) and definition of improvement actions◆ Negotiation of agreements with suppliers and trading partners ◆ Coordination of sales processes and support on operational and product issues◆ Monitoring of industry regulation and compliance KEY NOTES:◆ In 2015, with report to the General Manager, assumed the leadership of the entire Retail network, including 20 direct and franchise stores (travel agencies and tourist bookshops), 500 partner stores and 80 corporate CRALs◆ Interim Product Manager of study abroad programs and foreign language courses for young people and adults◆ Evaluated, developed and implemented a new IT system for the entire Business Unit

Milano, Lombardia, Italia

◆ Since 2014, also in charge of Commercial/Marketing management of the 3 holiday resorts◆ Optimized the economic results and the relaunch of market positioning (340+ rooms)◆ Designed strategies for price, distribution channels, room revenue (occupancy, margins)◆ Renewed the service format

Milano, Lombardia, Italia

◆ In 2013, appointed responsible of Tour Operating BU, with report to the Sales Director◆ Head of a network of 20 direct and franchise stores (travel agencies)◆ Leading the restructuring of product and sales processes of the Touring's Travel offer

Milano, Lombardia, Italia

◆ Setting of sales and marketing strategies◆ Setting of budget and incentive systems for network and independent travel agencies◆ Annual planning of promotional activities with travel agencies, distribution networks, partners◆ Management of flights, hotel and resort reservations, with Revenue and Destination PM◆ Management and development of strategic customers with focus on quality, loyalty, revenue◆ Leadership and mentoring of inside & outside sales teams, with dedicated KPIs and targets◆ Supervision of promotion & sales operations, with Product and Marketing departments◆ Market and competition analysis◆ Setting of corrective actions to develop new business opportunitiesKEY NOTES:◆ Reporting to the General Manager◆ Responsible for achieving sales/profitability targets for Northern Italy (75% of turnover)◆ Head of a team of 26 people including 5 area managers, 16 key accounts and 5 inside sales◆ In charge of the management of 2500+ client travel agencies, in addition to strategic customers

Milano, Italia

◆ Since 2000, Area Manager North East, with report to the Sales Manager◆ Leading a team of 5 people and strategic customers

Milano, Lombardia, Italia

◆ In charge of the promotion of Travel offer to strategic customers and agencies ◆ Responsible for Piedmont, Aosta Valley and Liguria areas

Torino, Piemonte, Italia

◆ Sales and promotion of travels◆ Supervision and training of the sales team of 5 people

Hotel Management & Hotel Industry Analytics

Revenue Management

Master In Hotel Marketing & Revenue Metrics

Master In Sales Management

Advanced Executive Business Course Of Sales Management

Communication, Marketing & Sales

Sales Techniques & Organization

Sales Management