Giuseppe Barone Email & Phone Number

New York, NY, US

New York, NY, US

New York, NY, US

New York, NY, US

Freehold, NJ, US

• Create and implement tailored marketing strategies for each of WynnPharm’s OTC Nutritional Supplement Categories; Joint Health, Prediabetes Care, Hair Care, & Vitamins and Topicals.
• Develop new product launch strategies and go-to-market action plans.
• Manage various design projects to revamp product packaging, landing pages, and product flyers.
• Oversee a team of marketing and sale vendors and consultants.
• Analyze and provide insight on eCommerce data points such as conversion rates, bounce rates, shopping cart abandonment, reorder rates, lifetime consumer value, and ROI on specific marketing campaigns.
• Work with Brokers and plan in-store BOGOs based on analysis of IRI data for brand sales at Chains.

Freehold, NJ, US

• Collaborated directly with marketing manager to assist in managing all marketing actions.
• Assisted in developing and implementing marketing campaigns via google AdWords and Facebook ad manager to promote traffic to website to increase direct customer sales.
• Assisted in designing and creating marketing materials for all the brands.
• Develop graphics for marketing campaigns, tradeshow murals and magazine advertisements for all brands.
• Assisted in managing an eCommerce website and implementing backend changes.
• Examined marketing reports and sales metrics such as daily traffic, bounce rates, average order size, and monitor overall consumer behavior to gauge success of campaigns.

Freehold, NJ, US

• Answered phones to process customer orders and sample request orders.
• Kept records of customer interactions, transactions, comments and complaints on QuickBooks and ACT.
• Responded to customer inquiries via emails.
• Provided specific product information to customers.
• Acknowledged and resolved customer complaints.