Country manager for uk and eire. Responsibility for P&L and Balance Sheet for the Country. Overseeing retail, sales, marketing, finance and HR

General management for MVNO and Roaming businessCoordinating pricing, sales, planning and operations team

• Definition of marketing strategy for the Family Segment• Responsibility for the entire postpaid / high value product lines including single play, DSL, Fiber and Mobile postpaid (1.3 bln turnover)

• Marketing Director for DSL and Single Play for the consumer market, responsible for product, proposition and customer base management (700 mio euros turnover)

• Responsibilty of the sales unit for the top 500 accounts of Vodafone Italy, including national large corporates and large multinationals (total turnover for Vodafone 250 mio euros)

• Within the business commercial division, responsibility for the product development and go to market strategy of the whole product and services portfolio (voice and data)

• Definition and management of the business segmentation framework• Launch of segment-specific offers• Relationship management with industry associations (e.g. Confindustria)

Management Consulting• Project manager for consulting projects in Italy, U.K., France ad Germany Key engagements included:March – October 2003 – GermanyThe client (CEO of the German subsidiary of pharma giant Merck Sharpe & Dohme) wanted to increase the return of the commercial investments for launching / promoting prescription drugs (samples, sales rep visits, studies, …..). The case, in which I coordinated a team of 4 monitor resources and a small client team, resulted in the launch of a new, innovative commercial plan for the next 3 yearsSeptember – December 2002 – ItalyRenato Soru, at the time CEO and major shareholder, hired us to define a new, coherent brand positioning for Tiscali Group. The project resulted in a new branding strategy and a massive communication campaign in 4 CountriesJune – December 2001 – ItalyDefinition of the corporate strategy of media conglomerate Fininvest, resulting in a significant set of M&A activities (e.g. sale of Pagine Utili, acquisition of radio stations) and the definition of the business model for the launch of Digital Terrestrial Television in Italy