Evolve is a cultural agency that facilitates art projects through collaborative platforms, create cultural strategies, design and deliver unique art and creative hubs, art exhibitions, site specific installations and art initiatives.-Developed and launched “Foundry”, a new and unique creative hub in Downtown Dubai -Curated and produced a series of public art projects in Ajman under the name of Fen Ajman-Currently planning Sikka Art Festival 2021

• Managed a series of public programs, events, talks, and exhibitions in the 5000m2 space• Mediate agreements with key international leaders • Host international events such as Culture Summit and Abu Dhabi Art• Delivered Abu Dhabi’s first-ever Photography Studio from business plan to launch• Defined key business strategies and plans that provide clear identity and direction for the space• Facilitate, negotiate and finalize commercial agreements for space rental and revenue generation• Devised a fundraising plan that demonstrates the space can be self-sufficient and financially sustainable• Establish identity and strategies that bring recognition for MAS in the wider cultural sphere• Encourage partnerships and dialogues with cultural and business organizations (embassies, museums, government institutions, private corporate organizations) to drive new, diverse, collaborations; furthering cultural awareness and facilitating financial support• Conduct feasibility studies for special projects; such as pioneering urban art installations

Advisor for the Egyptian Pavilion at the Venice Biennale of Architecture 2018.

• Transformed Maraya into a globally recognised art organization• Building & leading a team of 20 people• Conceived and established touring exhibitions for cultural diplomacy such as ‘Islamopolitan’, a defining exhibition which to highlighted the dialogue between Islam and design, and ‘Once Upon Design’ which fused the heritage of the Arabian Peninsula and new contemporary design• Established ‘Jedariya’, a pioneering initiative that gave street art and urban art installations a platform by commissioning prominent artists and designers such as eL Seed• Facilitated diplomatic dialogues and relationships between government organizations, diplomatic corps, as well as cultural and business organizations• Produced over 40 major local and international exhibitions, and more than 100 educational programs for community engagement such as Ana, Migrasophia, Al Ghaib Aesthetic of the Disappearance, Cave (Contemporary Arab Video Encounters), In The Absence of Script, Customs Made: quotidian practices and everyday rituals, Accented, Art Index 1.0, Collectivity, and Wafaa Bilal's Hierarchy of Being• Established brand identity, organizational structure, marketing strategies, and annual plans • Conceived initiatives such as Maraya Residencies, Maraya Art Park, and Maraya Video Archive, which became integral part of Maraya’s identity and set up Maraya Productions LLC; overseeing layouts and budgets for all internal and external exhibitions, fairs and assets

• Defined brand identity, initiatives, and provided overall artistic direction and leadership• Created the 1971 Design Store and Made in 1971, a concept store that supports regional emerging design brands• Researched and analysed cultural sources such as regional organizations and design institutions, for case studies, internal briefs, MOUs and to build outreach networks• Lead all strategies, marketing and promotion plans and defined brand & organizational structure • Achieved sponsorship deals and fundraising through research, analysis and effective negotiations