• Lead the local execution of Global CRM program to meet agency business needs, to impact ‘cost to serve’ and ‘customer satisfaction’ in 140+ agencies worldwide. • Coordinate a team of Process, Product and Change Management Team delivering proper local CRM project implementation including localization, training and constant agency buy-in. • For each market, I am focused on alignment and agile execution across Product, Processes and Change Management. • Bring Program… Show more • Lead the local execution of Global CRM program to meet agency business needs, to impact ‘cost to serve’ and ‘customer satisfaction’ in 140+ agencies worldwide. • Coordinate a team of Process, Product and Change Management Team delivering proper local CRM project implementation including localization, training and constant agency buy-in. • For each market, I am focused on alignment and agile execution across Product, Processes and Change Management. • Bring Program vision and CRM Best Practices to local MDs and Sr Stakeholders, and secure solid market delivery to enable an effective way of working. Show less

• Define and manage the MSC Cargo division’s brands marketing strategy and development globally. • Manage cross-channel marketing initiatives to drive traffic, engagement, leads to deliver sales and customer retention. Marketing Mix deign and deployment (4 Ps)• Define the global advertising budget and media planning for EMEA markets.• Manage local markets insights to be translated into effective communication plan, ensuring they are on brand and tailored for every single… Show more • Define and manage the MSC Cargo division’s brands marketing strategy and development globally. • Manage cross-channel marketing initiatives to drive traffic, engagement, leads to deliver sales and customer retention. Marketing Mix deign and deployment (4 Ps)• Define the global advertising budget and media planning for EMEA markets.• Manage local markets insights to be translated into effective communication plan, ensuring they are on brand and tailored for every single market.• Provide guidance to local markets regarding local ADV programs to deliver right mix of awareness and ROI. Show less

• Global marketing project manager with direct responsibility for the creation and development of marketing campaigns.• Brand performance and market trends analysis for product positioning.• Planning and budget management. Forecast, monitoring and revision according to financial objectives.• Internal stakeholder coordination for new products launch: PR, R&D, Sales, Revenue Management and Acquisitions.

• Accountable for the planning and execution of shootings for corporate global brand campaign.• Leadership and ownership of implementation of Virtual and Augmented Reality technology in the launch campaigns for the New Ships products as well as responsible of visual assets implementation and management in the point of sales.• Responsible for the commercialization of the global marketing plan for the upscaled product MSC World Cruise, as well as main MSC Seasonal Products (Winter and… Show more • Accountable for the planning and execution of shootings for corporate global brand campaign.• Leadership and ownership of implementation of Virtual and Augmented Reality technology in the launch campaigns for the New Ships products as well as responsible of visual assets implementation and management in the point of sales.• Responsible for the commercialization of the global marketing plan for the upscaled product MSC World Cruise, as well as main MSC Seasonal Products (Winter and Summer seasons). Show less

• Successfully assisted in coordinating marketing campaigns.• Created presentations for new sponsorship activations and advertising materials.• Developed and implemented a social media strategy.• Conducted customer segmentation and targeting.• Monitored customer retention programs and acquired new leads.• Supported cross-selling marketing automation programs.• Served as the primary liaison for contacts through social media.

• Reporting to the Event Manager, I supported the organization of major sports events hosted at Parco del Foro Italico: Internazionali BNL d'Italia 2015, Diamond League Golden Gala 2015, Longines Global Champions Tour 2015, and Internazionali di Nuoto Trofeo Sette Colli