Giuseppe Scandariato Email & Phone Number

◾️Successfully managing up to 30 clients, including onboarding new clients and assisting them with marketing and communication strategies, online paid ads, copywriting, branding, SEO, email marketing, social media, website development, and new website creation.◾️Strategically planning, managing, and executing marketing campaigns by identifying tasks, delegating to team members, and overseeing day-to-day activities while identifying challenges early, brainstorming solutions, and providing actionable feedback to ensure high-quality deliverables, optimizing processes, and balancing workloads effectively.◾️Maintaining ongoing, professional client communication, providing updates, and addressing questions promptly.◾️Implementing strategies for continuous improvement in SEO and ad campaign performance, driving increased visibility and client ROI.◾️Managing all initiatives within Asana, ensuring tasks and projects are up to date, and tracked efficiently, and facilitating effective communication and collaboration among creative, technical, and marketing teams to meet project goals and deadlines.◾️Overseeing the development and refinement of marketing copy for online and offline brochures, e-books, website copy, email marketing, social media posts, ads, and other materials, enhancing client engagement and conversion rates.◾️Contributing to high client satisfaction and retention through exceptional project management and customer service, and upselling additional marketing services based on client needs and overall strategy.🔰Achievements:✅Managed 10-25 one-time and multiple ongoing projects, balancing priorities and deadlines in a fast-paced environment.✅Successfully implemented continuous improvement strategies for SEO and ad campaign performance, driving increased visibility and client ROI.✅Consistently received positive client feedback and high retention rates.✅Introduced process improvements that increased team productivity and project efficiency.

◾️Project managed international clients that operate in: Sustainable fashion, architecture and interior design, banking, and film.◾️Developed and executed comprehensive communication plans including: internal communication strategies, media relations, social media management, content creation, online ads, podcasts (hosting, interviewing, producing, and promoting), identifying key messaging, determining the most appropriate channels for reaching target audiences, and event planning. ◾️Crafted and edited compelling messaging and materials, such as press releases, magazine articles, social media posts, newsletters, marketing materials, webinars, and website content that effectively convey the client's brand and message to their target audience. ◾️Advised clients on how to effectively communicate with various stakeholders, such as employees, customers, investors, and the media. Identified and leveraged opportunities to build and maintain positive relationships with media outlets and influencers to secure coverage and drive brand awareness. ◾️Collaborated with cross-functional teams, including designers, developers, and account managers, to ensure that all communication efforts are aligned with the client's overall goals and objectives.🔰Achievements:✅Increased follower growth in 10% organically on Instagram, as well as the participation and registration to our webinars using social media, email marketing, and online ads.✅Increased sales of products through flash sales where prices were analyzed, as well as the target audience, using social media and email marketing.

Italy

◾️Led all marketing strategies, including branding and communication strategies for Food app, itpick, on a national level, while creating a roadmap for all services and business plans to implement and develop in the app and for app development. ◾️Researched competitors and the market to offer the best services and User Experience (UX) that cater to both producers and consumers and optimize usability and potential sales volume. ◾️Established all communication channels and platforms to advertise the brand and the services, as well as communication strategies for producers (B2B clients) and consumers (B2C clients): Created all Email Marketing strategies, Social Media Marketing, and Public Relations/ Media Relations. ◾️Managed the team of Programmers and Web Developers in implementing features in-app for Users ◾️Experienced and Usability (UX/UI) catered to the needs of all B2B and B2C clients. ◾️Managed budgets and designated to planned strategies and marketing projects for the app development phase and post-launch strategies. 🔰Achievements: ✅Created an Instagram account, building all content behind it, bringing over 100 producers to sign up and register for the app when it's live to be present and sell with us.

Rome Area, Italy

◾️Created marketing strategies with Google Ads, Google Analytics, Social Media channels, SEO, Affiliate Marketing, and newsletters to track user habits and push and advertise GENTE Roma products, leading to an increase in online sales by 350% (online marketing). ◾️Managed platforms and created new affiliate relationships (affiliate marketing). ◾️Designed and developed, working with an agency, the new site to optimize retargeting, remarketing, and site navigation. ◾️Positioned the brand in the luxury clothing market through: photo shoots and campaigns, media outreach / press/ media activities, organizing events, copywriting, and developing images with graphic artists. Conceive and execute projects for brand awareness.

New York, New York, United States

◾️ Researched relevant social, political, and economic news topics for proposed articles.◾️ Nurtured and conducted supporting source interviews.◾️ Pitched potential angles for upcoming publications.

New York, New York, United States

◾️Managed and produced materials and projects for online, off-line, email, and retail marketing, as well as directing partnerships and agencies for the use of the brand in the media, for celebrities, and in seasonal campaigns, with a six and seven-figure budget, managing over 20 personnel, including personnel in-house and agencies.◾️Created and managed weekly (B2B) newsletters: write, plan, and create brand-style emails, resulting in a 60% increase in the In-Stock program sales (approximately $5 million more in one season from the same previous season) ◾️Developed and ran social media campaigns: creating a calendar, producing images, writing captions, boosting, and retargeting. Organized special campaigns with agencies when needed. ◾️Managed Public Relations handling direct contact with magazines, publishers, press, stylists for VIPs, and key personalities for partnerships to promote the brand and discover new opportunities and collaborations. ◾️Worked with the marketing director for all photo shoots and seasonal fashion shows: managed and organized the casting, supervised the correct fit of the garment, coordinated the set, and selected and edited the final images.🔰Achievements:✅Created an email marketing strategy that helped grow sales in just one season by $5 million. ✅Created, launched, and managed all of the Samuelsohn social media. ✅Developed enough contacts with editors, stylists, and media that we were able to bring PR in-house. ✅Re-branded both brands. ✅Increased the amount of media mentions and celebrity dressings. ✅Created more relationships with retailers to work on more events and co-op ads in local communities.

New York, New York, United States

◾️Ensured luxury customer service to all clients upon their arrival.◾️Responsible for efficiently processing approximately 1,000 invoices and managing $50,000 in cash front-end.◾️Provided support plan optimization through streamlined communications between service consultants and clients.