Giuseppe Calì Email & Phone Number

Milan, It

Milan, Italy

Responsible for Sony Italy Photo Channel (dealers/distributors):- Lead a team of 4 people to negotiate, develop and implement plans by account/product category- Responsible for commercial and trade marketing investments for events- Responsible for net sales and operating profit for the Photo Specialist channel- Responsible for consumer, professional and B2B events

Milan, Italy

Responsible for developing and executing the marketing strategy for Digital Imaging portfolio(Mirrorless, Lenses, Pro Cam, DSC, Accy) in Italy, Israel and Malta:- Ad hoc strategy to achieve different targets (Consumer, Professional and B2B)- Lead a team of 6 people to cover Consumer and Professional activities and events- Responsible for Net Sales and Operating Profit. Managing Commercial and A&P investments- Weekly meetings with the European headquarter for budget negotiations

Milan, Italy

Product marketing responsible for TV category for Italy, Israel and Malta:- Marketing strategies definition and budgets negotiation with the European Headquarter;- Commercial strategies development (pricing, channel management, ATL/BTL activities) with Sales;- Sell-in, sell-out and inventory management by Account;- Market analysis, competitors benchmarking, sales performance analysis;- Managing Product Life cycle;

Milan Area, Italy

Product marketing responsible for Home Audio&Video categories for Italy, Israel and Malta:- Marketing strategies definition and budgets negotiation with the European Headquarter;- Commercial strategies development (pricing, channel management, ATL/BTL activities) with Sales;- Sell-in, sell-out and inventory management by Account;- Market analysis and competitors benchmarking;

Milan Area, Italy

Responsibilities in product marketing for TV and Digital Cameras for Italy, Malta and Cyprus:- Strategy definition towards European and Japanese headquarters for new products development;- Commercial strategies development (pricing, channels management; ATL/BTL communication);- Co-marketing activities and events (IFA Berlin, IBTS);

Milan, Italy

- Market data analysis (GFK, Promosta/Ideostat, POS) and competitors benchmarking;- Forecast, planning and monitoring of sales results; Assistance in executing training and press events;- Support PMs and Sales Team (key account, merchandisers and promoters) in their day by day activities;

Milan, Italy

- Sales performances tracking in both online and offline channels;- Customer profitability analysis (ARPU, Churn Rate, Cash Discount, etc);- Customer database creation and implementation for management daily analysis;- Managing CRM activities (Inbound and Outbound) and conduction of quantitative/qualitative researches;

Catania, Italy

- Financial Status Analysis (Revenue, Cost and Profitability indexes);- Financial Statement Reclassification;

Master Of Science (Msc), Marketing Management, Summa Cum Laude (110/110 And Honors)

Major in Product Management. Elective courses: International Marketing, Digital Marketing and Pricing Management Final Dissertation ".

Exchange Program, Digital Marketing, Social Media And E-Commerce Advanced

In-Company Training, Management

Project developed in collaboration with the company and aimed at creating an innovative Business Model to improve Brand Portfolio.

Bachelor'S Degree, Business Administration And Management, 110/110

Final Dissertation "The transition from the imitation to the innovation in China: theoretical framework and business cases (Huawei/BYD)"