Responsible for Sony Italy Photo Channel (dealers/distributors):- Lead a team of 4 people to negotiate, develop and implement plans by account/product category- Responsible for commercial and trade marketing investments for events- Responsible for net sales and operating profit for the Photo Specialist channel- Responsible for consumer, professional and B2B events

Responsible for developing and executing the marketing strategy for Digital Imaging portfolio(Mirrorless, Lenses, Pro Cam, DSC, Accy) in Italy, Israel and Malta:- Ad hoc strategy to achieve different targets (Consumer, Professional and B2B)- Lead a team of 6 people to cover Consumer and Professional activities and events- Responsible for Net Sales and Operating Profit. Managing Commercial and A&P investments- Weekly meetings with the European headquarter for budget negotiations

Product marketing responsible for TV category for Italy, Israel and Malta:- Marketing strategies definition and budgets negotiation with the European Headquarter;- Commercial strategies development (pricing, channel management, ATL/BTL activities) with Sales;- Sell-in, sell-out and inventory management by Account;- Market analysis, competitors benchmarking, sales performance analysis;- Managing Product Life cycle;

Product marketing responsible for Home Audio&Video categories for Italy, Israel and Malta:- Marketing strategies definition and budgets negotiation with the European Headquarter;- Commercial strategies development (pricing, channel management, ATL/BTL activities) with Sales;- Sell-in, sell-out and inventory management by Account;- Market analysis and competitors benchmarking;

Responsibilities in product marketing for TV and Digital Cameras for Italy, Malta and Cyprus:- Strategy definition towards European and Japanese headquarters for new products development;- Commercial strategies development (pricing, channels management; ATL/BTL communication);- Co-marketing activities and events (IFA Berlin, IBTS);

- Market data analysis (GFK, Promosta/Ideostat, POS) and competitors benchmarking;- Forecast, planning and monitoring of sales results; Assistance in executing training and press events;- Support PMs and Sales Team (key account, merchandisers and promoters) in their day by day activities;

- Sales performances tracking in both online and offline channels;- Customer profitability analysis (ARPU, Churn Rate, Cash Discount, etc);- Customer database creation and implementation for management daily analysis;- Managing CRM activities (Inbound and Outbound) and conduction of quantitative/qualitative researches;

- Financial Status Analysis (Revenue, Cost and Profitability indexes);- Financial Statement Reclassification;