Giuseppe Carabelli Email & Phone Number

United States

SaaS platform geared at offering innovative solutions to make brand colors more inclusive.

United States

In collaboration with the team, I am responsible for owning the ideation, vision, and output of the work Mekanic develops for our clients. From brand systems to engagement campaigns, digital ecosystems to experience design – I ensure the alignment of brand strategy to creative solutions in print, pixel, and person.

Alexandria, VA

• Provide the creative direction for various clients, bridging the brand and marketing strategies with UX/UI, design, and technological innovation while always testing against analytics, hypotheses and KPIs.
• Support the business development efforts with the executive team targeted at current and prospective clients.
• Build and train the creative and account departments to create agency standards for data-driven design, personas, user profiles, customer journeys, information architecture and accessibility best practices.
• Help the executive team with the implementation of revised processes, structures, and strategies, to increase efficiency and creative output, while providing increased brand visibility to all clients.
• Lead the digital experience team consisting of account executives, UX professionals, designers, and developers resulting in new streamlined processes, client acquisitions and better integration with the agency's.

United States

• Managed and oversaw the association’s brands, digital and print properties, and conference exhibits.
• Worked with all departments to provide strategic ideas for all marketing projects.
• Provided technical feasibility suggestions and project timelines, minding budgets and human resources.
• Developed extensive analyses of all digital and print properties.
• Overhauled and reorganized the websites from a strategic, UX and UI perspective.
• Designed and reviewed the association’s print magazine, while streamlining production, increased profits and expanded readership beyond the current membership.

Alexandria, VA

• Managed the Creative Department and all creative processes, from strategy to delivery.
• Collaborated with the sales team in the pursuit of new leads and the retention and upselling of clients.
• Developed and implemented a new User Experience Analysis that increased traffic, decreased website maintenance and reallocated resources toward marketing and brand strategies.
• Increased the agency’s visibility in the national advertising space and won numerous awards for excellence in integrated and online marketing campaigns.

• Developed creative and strategic direction, including mobile sites, apps and integrated marketing campaigns, with attention to new and out-of-the box marketing and digital solutions.
• Brought new viral marketing ideas to the table for Real Estate and Food & Wine industries.
• Introduced numerous viral marketing concepts for homebuilders to increase interactivity with prospective clients and increase brand and product awareness.
• Introduced Adobe Flex applications for event planning, table reservations, food deliveries and gift cards.

• Led the digital design and development of Haier Appliances’ European portal and Kellogg’s Frosted Flakes mini site.
• Implemented integrated marketing campaigns together with the Leo Burnett print department and mobile technology developers and providers.
• Developed a multi-million dollar redesign of AstraZeneca’s Italian site, along with BroadVision developers and vendors.
• Supported the Italian launch of Disney’s “Finding Nemo” animated movie.

Masters, Arts Management

Bachelor Of Arts, Art History And Information Technology

High School

High School