Giuseppe Carabelli Email & Phone Number

United States

SaaS platform geared at offering innovative solutions to make brand colors more inclusive.

United States

In collaboration with the team, I am responsible for owning the ideation, vision, and output of the work Mekanic develops for our clients. From brand systems to engagement campaigns, digital ecosystems to experience design – I ensure the alignment of brand strategy to creative solutions in print, pixel, and person.

Alexandria, Va

• Provide the creative direction for various clients, bridging the brand and marketing strategies with UX/UI, design, and technological innovation while always testing against analytics, hypotheses and KPIs.• Support the business development efforts with the executive team targeted at current and prospective clients.• Build and train the creative and account departments to create agency standards for data-driven design, personas, user profiles, customer journeys, information architecture and accessibility best practices.• Help the executive team with the implementation of revised processes, structures, and strategies, to increase efficiency and creative output, while providing increased brand visibility to all clients.• Lead the digital experience team consisting of account executives, UX professionals, designers, and developers resulting in new streamlined processes, client acquisitions and better integration with the agency's existing practices.

United States

• Managed and oversaw the association’s brands, digital and print properties, and conference exhibits.• Worked with all departments to provide strategic ideas for all marketing projects.• Provided technical feasibility suggestions and project timelines, minding budgets and human resources.• Developed extensive analyses of all digital and print properties.• Overhauled and reorganized the websites from a strategic, UX and UI perspective.• Designed and reviewed the association’s print magazine, while streamlining production, increased profits and expanded readership beyond the current membership.• Provided strategic, technical and creative advice to launch the magazine online and delivered new revenue streams.• Rebranded the AFP International Fundraising Conference while reducing yearly expenses and cutting timelines for execution by 6 months.• Supported the US, Canadian and Mexico foundations with comprehensive fundraising and marketing initiatives.

Alexandria, Va

• Managed the Creative Department and all creative processes, from strategy to delivery.• Collaborated with the sales team in the pursuit of new leads and the retention and upselling of clients.• Developed and implemented a new User Experience Analysis that increased traffic, decreased website maintenance and reallocated resources toward marketing and brand strategies.• Increased the agency’s visibility in the national advertising space and won numerous awards for excellence in integrated and online marketing campaigns.

• Developed creative and strategic direction, including mobile sites, apps and integrated marketing campaigns, with attention to new and out-of-the box marketing and digital solutions.• Brought new viral marketing ideas to the table for Real Estate and Food & Wine industries.• Introduced numerous viral marketing concepts for homebuilders to increase interactivity with prospective clients and increase brand and product awareness.• Introduced Adobe Flex applications for event planning, table reservations, food deliveries and gift cards.

• Led the digital design and development of Haier Appliances’ European portal and Kellogg’s Frosted Flakes mini site.• Implemented integrated marketing campaigns together with the Leo Burnett print department and mobile technology developers and providers.• Developed a multi-million dollar redesign of AstraZeneca’s Italian site, along with BroadVision developers and vendors.• Supported the Italian launch of Disney’s “Finding Nemo” animated movie.

Masters, Arts Management

Bachelor Of Arts, Art History And Information Technology

High School

High School