Giuseppe C. Email & Phone Number

Turin, Piedmont, Italy

In an era where digital subscriptions are pivotal to media revenue models, I spearheaded a comprehensive strategic overhaul at GEDI Digital Division, aimed at redefining our approach to the digital publication purchase funnel. My leadership involved a meticulous architecture of each stage of the user journey, from initial registration through to subscription payment, ensuring the integration of best-in-class technology solutions across essential components: identity management (SAP CDC), paywall (Zuora), payment platforms, order management, DMP (1PlusX), and CMP.The ambition was to foster a dynamic, data-driven ecosystem that not only enhances the user experience but also aligns with our forward-thinking business objectives. I led the charge in transitioning from legacy systems to a more agile, cloud-based infrastructure, leveraging Salesforce for CRM and marketing communications, thereby ensuring a seamless and responsive user interaction. This strategic shift was instrumental in dramatically increasing new activations and enhancing customer engagement, thereby solidifying our position in the digital publishing landscape.The outcomes of this transformation were significant, with a marked increase in new digital subscriptions, evidencing a successful transition towards a more flexible, user-centric model. Through this endeavor, my role showcased a profound understanding of both the technical and strategic aspects of digital transformation in the media sector, highlighting my capability to drive innovation and adapt to the rapidly evolving digital landscape.

Torino

As CTIO at ITEDI S.p.A., my role extended beyond traditional boundaries, spearheading the development of innovative digital products and solidifying our strategies for digital revenue enhancement. A significant part of my leadership involved steering ITEDI's impactful contributions to Google's Digital News Initiative, markedly advancing our capabilities in digital news distribution and bolstering our digital ecosystem presence.A distinctive aspect of my tenure was the strategic identification and collaboration with emerging technology startups, focusing specifically on advanced digital platform solutions designed to transform and scale our business operations. This initiative was not merely about scouting for potential; it involved deep engagement with these startups to co-develop and refine their platforms, ensuring they aligned perfectly with our strategic goals and had the capability to drive substantial business growth. My involvement was crucial in evolving these platforms into more robust, business-critical tools, significantly enhancing our operational efficiency, customer engagement, and revenue generation potential. This proactive approach in identifying, mentoring, and collaborating with technology startups reflects my deep commitment to innovation, strategic partnership development, and the successful integration of cutting-edge digital solutions into our business model to drive forward our digital transformation agenda.

Genova, It

In my tenure as a Senior IT Broadcasting Engineer at SKY Italia from 2005 to 2012, I was integral to fortifying the technical foundation that distinguished the platform as a premier entity in Europe's multi-channel satellite television market. My role was deeply embedded in the technological intricacies of broadcasting infrastructure, ensuring that SKY Italia's operations were at the forefront of industry innovation.I was deeply involved in engineering innovative systems for content production and studio presentation. Part of a skilled team, I contributed to the development of a custom Media Asset Management (MAM) application. This project, achieved by reverse-engineering communication protocols from leading broadcasting applications, significantly streamlined operations and effectively reduced operational costs.Additionally, I was instrumental in adopting open standards-based technologies, offering economical alternatives to proprietary systems. This effort enhanced the Avid Newsroom's graphics display capabilities through SOAP protocol integration, enabling timely data publication and the adoption of advanced studio technologies like touchscreen and holo-screen interfaces.A significant aspect of my role included contributing to the design and implementation of the broadcast network infrastructure for Sky Italia's central broadcasting hub in Milan. This complex undertaking was celebrated for its ambitious scope and successful deployment, highlighting my capacity to contribute to high-impact projects and my dedication to maintaining operational excellence.My time at SKY Italia underscored my commitment to leveraging cutting-edge technology to elevate the broadcasting industry, focusing on infrastructure development and the optimization of operational processes. It was a period that highlighted my ability to collaborate on innovative projects, enhancing broadcasting efficiency and supporting the company's technological advancement.