Giuseppe Dilauro

Giuseppe Dilauro Email and Phone Number

Consulente di marketing @ G-mark.it
Milan, IT
Giuseppe Dilauro's Location
Milan, Lombardy, Italy, Italy
Giuseppe Dilauro's Contact Details

Giuseppe Dilauro personal email

n/a
About Giuseppe Dilauro

“It’s always been that way” warrior! I love product innovation because it can be disruptive and it can alter the course of things in a market, delighting customers improving their lifes.I help companies fostering creativity and embrace change: if something has always been done in a certain way than perhaps it’s time to try something new.I work closely in a collaborative way with companies and their external and internal stakeholders encouraging and fostering teamwork, bringing the team together and setting them up for success.I can be the Marketing Master for your team: I provide all of the necessary tools and elements which your marketing team needs in order to carry out their/ company objectivesWhat differentiates me:- Customer-centric approach: before starting with any brand/ product strategy I focus on target consumers trying to understand needs, fears and buying habits- Innovation: innovation both using internal as well as external resources through open innovation projects (collaboration with University, online design challenges and so on)- Project Management: the ability to handle cross-functional projects collaborating with teams that could be located in a different part of the world- International projects: open new market in South America, UAE and China, industrial design projects in China, developing products dedicated to India- IoT: developed and launched products that interact in real-time with a smartphone app and, when needed, related cloudHow to contact me: please feel free to contact me here on LinkedIn. I will be more than happy to meet you! Ciao!

Giuseppe Dilauro's Current Company Details
G-mark.it

G-Mark.It

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Consulente di marketing
Milan, IT
Website:
g-mark.it
Employees:
3
Giuseppe Dilauro Work Experience Details
  • G-Mark.It
    Consulente Di Marketing
    G-Mark.It
    Milan, It
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  • G-Mark
    Freelance Marketing Consultant
    G-Mark Mar 2020 - Present
    Milan, Lombardy, Italy
    With over 15 years of experience, I support companies through consultancy and training projects that can have a focus on:Business Strategy: Design and implementation of innovative corporate strategies, with a particular emphasis on coordination among various corporate functions and external stakeholders.Product Marketing Management: Design and implementation of integrated marketing strategies, including the introduction of new products and the enhancement of existing ones, actively involving cross-functional teams.Omnichannel Marketing: Creation and management of omnichannel marketing plans aimed at optimizing results and enhancing the user experience while ensuring alignment with customer expectations.
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  • Manfrotto Imagine More
    Product Marketing Director
    Manfrotto Imagine More Jan 2017 - Jan 2020
    Bassano Del Grappa, Veneto, Italia
    - Omnichannel multi-brand strategy plan- The development and implementation of an integrated marketing plan- Guidelines for a Brand Ambassador program, a social media editorial plan, and an international trade show- Cross-functional project management activities involving all the company's functions as per the project's requirements
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  • Accenture
    Iceg Recruitment Marketing Lead (Italy, Central Europe And Greece)
    Accenture Nov 2015 - Dec 2016
    Milan Area, Italy
    - Working with the US head quarter developed employer branding marketing plan in order to increase Accenture awareness among potential candidates- Developed with a trade marketing B2C approach a plan that has covered the whole area with events, trainings, university company presentations - Integrated social media plan with a focus on Facebook and LinkedIn
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  • Accenture
    Program Manager Expo Milano 2015
    Accenture Apr 2015 - Oct 2015
    Milan Area, Italy
    Handled the Expo 2015 global sponsorship- Leading the activity calendar in order to be sure to involve all the target clients and prospects in order to present to them all Accenture product portfolio working closely with all the Key accounts and the other Expo 2015 partners- Editorial plan on both Social Media and Internal communication
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  • Candy Hoover Group
    Senior Group Product Manager Emea - Sda Division
    Candy Hoover Group May 2010 - Mar 2015
    Monza E Brianza, Italia
    - Strategic marketing: market analysis (GFK, NPD, benchmark, etc), consumers insights, Sell- in analysis- Three years product plan: divided per geographic area developed a plan considering market share, turnover and marginality targets - 360° product development coordination: from the product brief to the launch, working with the Italian design Studio based in Italy (Momo Design) and R & D team based between Glasgow (UK) and Suzhou (Cina)
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  • Giochi Preziosi
    Product Manager - Retail Division
    Giochi Preziosi Sep 2008 - Nov 2010
    Cogliate
    Working with Hong Kong team developed 3 brand new private labels
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  • Mattel
    Assistant Brand Manager
    Mattel Jan 2008 - Aug 2008
    Milano, Italia
    Supporting the Brand Manager, I was responsible of all the localization activities for all those product launched in Italy, collaborating with Disney and Warner Bross in order to implement all the licensed products (eg. Cars, Principesse, Batman, etc)
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  • Beiersdorf Italy
    Trade Marketing
    Beiersdorf Italy Mar 2007 - Dec 2007
    Milano, Italia
    Planned in store high brand value activities to maximize product rotation: beauty in store events, developing tailored made Nivea Corner, everything keeping in mind the distributor profile and targets (Hypermarket, perfumery or any other specialized dealer)
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Giuseppe Dilauro Skills

Brand Management Product Development Licensing Trade Marketing Market Analysis Pricing Strategy Fmcg Marketing Management International Marketing Product Marketing Product Management Marketing Strategy Consumer Products Competitive Analysis Pricing Strategia Di Marketing Analisi Di Mercato Gestione Marketing Sviluppo Di Prodotto Gestione Prodotti Marketing Di Prodotto Analisi Competitiva Determinazione Dei Prezzi Management Strategia Marketing Strategia D'impresa Business Plan Trattative Business Planning Integrated Marketing Head Quarter Strategic Marketing English

Giuseppe Dilauro Education Details

Frequently Asked Questions about Giuseppe Dilauro

What company does Giuseppe Dilauro work for?

Giuseppe Dilauro works for G-Mark.it

What is Giuseppe Dilauro's role at the current company?

Giuseppe Dilauro's current role is Consulente di marketing.

What is Giuseppe Dilauro's email address?

Giuseppe Dilauro's email address is g_****@****bero.it

What schools did Giuseppe Dilauro attend?

Giuseppe Dilauro attended Università Commerciale 'luigi Bocconi', Università Bocconi.

What are some of Giuseppe Dilauro's interests?

Giuseppe Dilauro has interest in Concert, Photography, Music, Running, Cinema.

What skills is Giuseppe Dilauro known for?

Giuseppe Dilauro has skills like Brand Management, Product Development, Licensing, Trade Marketing, Market Analysis, Pricing Strategy, Fmcg, Marketing Management, International Marketing, Product Marketing, Product Management, Marketing Strategy.

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