Giuseppe Musci

Giuseppe Musci Email and Phone Number

Diversity Inclusion and Bigger Picture @ Sky Italia
Rome, IT
Giuseppe Musci's Location
Rome, Latium, Italy, Italy
Giuseppe Musci's Contact Details

Giuseppe Musci personal email

n/a

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About Giuseppe Musci

Manager with a vast amount of experience, currently Head of Diversity, Inclusion & Bigger Picture at Sky Italia, leading the implementation of D&I strategy across the company, adapting the Global DEI policies to regional culture, devising new initiatives and contributing to the Group D&I roadmap and resources.Previously, responsible for Entertainment Special Contents production for Sky channels in Italy (Sky Atlantic, Sky Uno, Sky Arts) and website. Worked as Head of Channel Management at Sky TG24 Italy’s most followed all-news channel. In charge of the Strategic Programming and Audience Research, also managed the launch of the semi-generalist digital terrestrial channel 27.Channels Editor at Dahlia TV, a digital terrestrial pay tv, acting as head of content and commissioning editor. Supervising all original and 3rd party content for the platform’s channels.Started his professional career in a local Italian broadcaster, moving rapidly to an international media company (FBC - Fact Based Communication) with operations in Italy, UK, India and US, as Director of Italian entertainment productions. Worked at an international level, acquiring widespread experience in the adaptation of TV formats as well as in the production of original programmes.Responsible for the localization of original TV formats for the Italian market, including Queer Eye for the Straight Guy (NBC) and Kicked Out (Buena Vista). Closely involved in the production of a range of TV programs for the start-up and launch of SkyTG24 - commissioned to FBC. Executive-produced talk shows, documentaries, infotainment for leading Italian TV channels including terrestrial channel La7, state owned RAI-TV and satellite platform SKY Italia.Developed cross media strategies, supervised the social media plans for Sky TG24 and previously the videostreaming of “Miaeconomia”, one of the pioneers web-based TV in Italy and partner of Virgilio/Telecom Italia.Designed and executed communication strategies for a range of Italian and international clients, including an official campaign for the introduction of the Euro currency in Italy.

Giuseppe Musci's Current Company Details
Sky Italia

Sky Italia

View
Diversity Inclusion and Bigger Picture
Rome, IT
Website:
sky.it
Employees:
4953
Giuseppe Musci Work Experience Details
  • Sky Italia
    Diversity Inclusion And Bigger Picture
    Sky Italia
    Rome, It
  • Sky Italia
    Diversity Inclusion & Bigger Picture
    Sky Italia Nov 2020 - Present
    Italy
    Leading the D&I team in Italy and the implementation of DEI strategy across the company, adapting the international policies to regional culture, devising brand new initiatives, and contributing to Group shared D&I roadmap and resources.Reporting to Executive Vice President Communication Inclusion and Bigger Picture Italy and liaising with D&I Group Director and international team. Delivering strategic and program presentations to the CEO and different stakeholders. Managing D&I and… Show more Leading the D&I team in Italy and the implementation of DEI strategy across the company, adapting the international policies to regional culture, devising brand new initiatives, and contributing to Group shared D&I roadmap and resources.Reporting to Executive Vice President Communication Inclusion and Bigger Picture Italy and liaising with D&I Group Director and international team. Delivering strategic and program presentations to the CEO and different stakeholders. Managing D&I and CSR budget, from local resources and regional budget. Assuming this role after years of experience in the television and media sector with various functions, alongside a personal culture in the field of Diversity, he had the opportunity to create innovative internal and external strong communications solutions.Designed and supervised the implementation of a number of bespoke D&I activities, such as:■ Sky Inclusion Days - The first major Sky event dedicated to the themes of inclusion and diversity at the Museum of Science in Milan, live on Sky channels, two days of real stories, debates and performances with personalities from the world of culture, art, science, entertainment and sports. ■ Sky Inclusive Factory – Workshops to support colleagues and suppliers in dealing with Diversity issues in a practical way across the different business areas. ■ Inclusive Language Guide – an interactive vocabulary supported by experiential workshops ■ Set up and launch of 4 employee networks: — Women at Sky — LGBTQ+ at Sky — Body and Mind — Il Caffè del Lunedì / Multiculture■ Internal Events (e.g. international days) and Comms- Collaborating with HR Talent and Development, eg. inclusive leadership training and mentorship - Creating a strong network of external organizations and providers- Supervising the employee volunteer company program- Responsible for social and environmental sustainability campaigns- Leading the digital inclusion programs for schools and local communities. Show less
  • Sky Italia
    Inclusion Employee Group
    Sky Italia Dec 2017 - Dec 2020
    Member of cross-department Inclusion working group, becoming PM of the team in the last year.
  • Sky Italia
    Entertainment Special Contents
    Sky Italia Mar 2019 - Mar 2020
    Milan Area, Italy
    Responsible for special contents related to Sky Atlantic, Sky Uno and Sky Arte channels, reporting to the Senior Director Programming / EVP Programming, liaising with the Directors of the channels and Social Media marketing. Responsible for the team of Sky entertainment web portal.
  • Sky Italia
    Head Of Channel Management, Skytg24
    Sky Italia Jan 2012 - Mar 2020
    Rome Area, Italy
    Responsible for the Strategic Programming, New Media, Audience Research, New Formats and Special Projects of Italy's most followed all-news channel ■ Managed the launch of the Digital Terrestrial channel 27 featuring semi-generalist programming including movies, documentaries and tv series. Collaborating with Legal and Broadcast on regulatory, AGCOM and technical issues (e.g. parental control, EPG, concession).■ Liaising with the promotion, communication and marketing departments to… Show more Responsible for the Strategic Programming, New Media, Audience Research, New Formats and Special Projects of Italy's most followed all-news channel ■ Managed the launch of the Digital Terrestrial channel 27 featuring semi-generalist programming including movies, documentaries and tv series. Collaborating with Legal and Broadcast on regulatory, AGCOM and technical issues (e.g. parental control, EPG, concession).■ Liaising with the promotion, communication and marketing departments to ensure the channels get the best exposure. Cooperating with advertising team.■ Supporting the creation of new formats (e.g. Il Confronto - the first public debate in Italy for Primary elections with transparent rules and innovative visual impact). ■ Worked at the integration of social media in the all-news channel flow, liaising with the dedicated teams for developing digital features (e.g. interactive channels, voting, meteo) and the news portal. SkyTG24 twitter profile reached #1 rank as most followed news source in Italy. Show less
  • Fondazione Pubblicità Progresso
    Pubblicità Progresso - Board Of Directors Member
    Fondazione Pubblicità Progresso 2021 - Present
  • Freenspire
    Co-Founder
    Freenspire 2010 - Present
    Rome, Latium, Italy
  • Dahlia Tv
    Channels Editor - Head Of Content & Production
    Dahlia Tv Mar 2009 - May 2011
    Rome, Latium, Italy
    Responsible for the development and implementation of editorial strategies. In collaboration with the head of acquisition and programming, launched new tv channels and programs based on the channels' positioning. Taking in consideration demographics, market needs and regulations, platform requirement and competitive analysis.■ Successfully created and selected channel content, with a fraction of the budget of established broadcasters, generating significant consensus from the… Show more Responsible for the development and implementation of editorial strategies. In collaboration with the head of acquisition and programming, launched new tv channels and programs based on the channels' positioning. Taking in consideration demographics, market needs and regulations, platform requirement and competitive analysis.■ Successfully created and selected channel content, with a fraction of the budget of established broadcasters, generating significant consensus from the subscribers base as shown by competitive market surveys (Dahlia Explorer vs Nat Geo). ■ Acted as commissioning editor and production supervisor for all the group's channels.■ Conducted research of TV trends and relevant TV programs, along with identification of key content distributors.■ Managed relationships with partners, national and international companies such as BBC and Endemol/YAM. ■ Liaising with the scheduling department and supervising the promotion. Show less
  • Fbc Tv S.R.L.
    Director Of Italian Entertainment Production
    Fbc Tv S.R.L. Sep 2003 - Feb 2009
    Rome, Latium, Italy
    Directed, developed and managed TV shows and feature programs, reporting directly to the company’s CEO. In charge of new formats selection; established long-standing relationship with commissioning editors and directors; recruiting, and managing staff whilst supervising editorial and production set-ups. Main projects:■ Sulla nuova via della seta (On the new silk road) La7 Docu with Alan Friedman (set up, 2009)■ Le Vite degli Altri (La7) Daily talk show about celebrities, 60… Show more Directed, developed and managed TV shows and feature programs, reporting directly to the company’s CEO. In charge of new formats selection; established long-standing relationship with commissioning editors and directors; recruiting, and managing staff whilst supervising editorial and production set-ups. Main projects:■ Sulla nuova via della seta (On the new silk road) La7 Docu with Alan Friedman (set up, 2009)■ Le Vite degli Altri (La7) Daily talk show about celebrities, 60 episodes (2008) ■ Il Miglio Verde (La7) Documentary on the death penalty, filmed in the USA ■ Class Action (La7) Talk show hosted by Sarah Varetto (2007) ■ The Soup (Sky Vivo) Magazine reviewing TV formats from around the world (2007) ■ Shock (Sky Vivo) Magazine of “real TV” (3 series, 2005-06) ■ Fuori di Casa (Sky Vivo) Italian version of the format “Kicked Out”, Buena Vista (2006) ■ Notte di Natale (Sky Vivo) Special “Christmas Eve” (2005) ■ I Fantastici 5 (La7) Italian Version of “Queer Eye for the Straight Guy” (2004-05)Executive Producer / Studio DirectorCo-developed and co-managed FBC productions for the all news channel SkyTG24. Programs:■ Miaeconomia (SKY TG24) Live daily talk show about Economics hosted by Sarah Varetto ■ Controcorrente (SKY TG24) Night line Talk show, hosted by Corrado Formigli ■ AlanFriedmanShow (SKY TG24) Prime time weekly Talk show ■ Severgnini alle 10 (SKY TG24) Weekly talk show hosted by columnist Beppe Severgnini Show less
  • Fbc Tv S.R.L.
    Head Of Development / Creative Director
    Fbc Tv S.R.L. 2002 - 2004
    Head of Development / Creative Director (consulting)■ Developed feature programs for Sky Italia; liaised with NewsCorp staff to optimize co-production between Sky and FBC; cooperation to set up production of the main programs of the channel■ Fantacalcio Show, Stream TV, executive producer and director of the gameshow about soccer;Prime Time, Stream Sport, 2 TV seasons (2001-02, 2002-03), 70 episodes ■ Director of live events broadcasted by Rai state television and Mediaset… Show more Head of Development / Creative Director (consulting)■ Developed feature programs for Sky Italia; liaised with NewsCorp staff to optimize co-production between Sky and FBC; cooperation to set up production of the main programs of the channel■ Fantacalcio Show, Stream TV, executive producer and director of the gameshow about soccer;Prime Time, Stream Sport, 2 TV seasons (2001-02, 2002-03), 70 episodes ■ Director of live events broadcasted by Rai state television and Mediaset (e.g. Cernobbio eGov Conference, Salone del Mobile) ■ Set up and Production of the Road shows. Executive Producer for 12 commercials, broadcasted by Rai and Mediaset Show less
  • Rai - Radiotelevisione Italiana S.P.A.
    Writer / Producer / Editorial Consultant
    Rai - Radiotelevisione Italiana S.P.A. Jan 2004 - Dec 2004
    Editorial Consultant and TV Format developer for "I Vostri Soldi" weekly magazineExecutive Producer for Il "Profumo del Prato Verde", aired by RAI 3, Docu-fiction about one of the most important female soccer team in Italy (independent producer, Ideamatic, 2007)Editorial Consultant for "Bravo Grazie", broadcasted by RAI 2, Comic Talent Show, directed by Vincenzo Cerami and Giorgio Gambino (2007)
  • Miaeconomia.Com
    Videostreaming And Engagement Manager
    Miaeconomia.Com Mar 2000 - Mar 2003
    Rome, Latium, Italy
    Miaeconomia.com was a media company owned by Telecom Italia Media and FBC Media, leader in Personal Finance. Responsible for the development of interactive video applications, games and the first videochat broadcasted by Virgilio.it and Miaeconomia.it. Set up of cross media processing of video content (publishing TV content on the website & broadcasting web content on tv). Video-based campaigns for BtoB clients (e.g. Banks)Producer-director of a daily TV magazine, broadcasted by La7.
  • Gruppo Gfg
    Tv Director
    Gruppo Gfg Jan 1998 - Jan 2000
    TV Director and Creative Director in an independent production House based in Milan. Among their clients: Giugiaro Design, Odeon TV.
  • Grp Televisione
    Producer
    Grp Televisione Sep 1993 - Sep 1995
    Part time while studying. Producer in a Local broadcasting channel leader in Piedmont, where Italian television personalities, such as Piero Chiambretti and Alba Parietti amongst other top creatives and TV host personalities began their careers.

Giuseppe Musci Skills

Television New Media Video Broadcast Entertainment Digital Media Video Production Documentaries Broadcast Television Editorial Supervising Post Production Editing Strategic Communications Commercials Magazines Media Production Content Strategy Broadcasting Management Web Content Public Relations

Giuseppe Musci Education Details

Frequently Asked Questions about Giuseppe Musci

What company does Giuseppe Musci work for?

Giuseppe Musci works for Sky Italia

What is Giuseppe Musci's role at the current company?

Giuseppe Musci's current role is Diversity Inclusion and Bigger Picture.

What is Giuseppe Musci's email address?

Giuseppe Musci's email address is gi****@****usci.it

What is Giuseppe Musci's direct phone number?

Giuseppe Musci's direct phone number is (+39)-023*****

What schools did Giuseppe Musci attend?

Giuseppe Musci attended Università Degli Studi Di Torino, Liceo Scientifico Statale, Italian Perfumery Institute, Courses On Diversity Equity And Inclusion.

What skills is Giuseppe Musci known for?

Giuseppe Musci has skills like Television, New Media, Video, Broadcast, Entertainment, Digital Media, Video Production, Documentaries, Broadcast Television, Editorial, Supervising, Post Production.

Who are Giuseppe Musci's colleagues?

Giuseppe Musci's colleagues are Franceska Gjeci, Marco Albertoni, Sk Bsppa, Alessandro Guarino, Davide Tuccillo, Barbara Ajello, Elena Nodari.

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