As revenue manager, I always found myself reacting to customer demand retrospectively or on the basis of last year’s data. So I asked myself, what can I do to stop being one step behind all the time, and get ahead of the game? However, no other system offered a good solution, and so the idea for Optimand was born.After the great results yielded by being able to see future demand in real-time and act accordingly with targeted promotions, we tested the system with some of the best hotels in London, and I am proud to present the result. I hope you find using Optimand as prosperous as we do, and start being one step ahead instead of one step behind.Thanks to Optimand you can immediately visualize real-time demand coming from your website. It is exceptionally useful for the digital marketing team and for anyone in charge of your website performances. You can also create and manage customized promotions and special rates aimed at your specific target audience: the level of granularity we can support is outstanding, and your special rates will be displayed based on geolocation and predefined search criteria.

Responsible for the yield management ;Responsible for channel manager, systems management and innovations;Manage Marketing activities and branding for all properties;Responsible for suppliers negotiation, business planning and start up activities for new opening in London.

Preopening, budgeting and business analysis; Opera PMS Configuration; Yield management for all distribution channels;Manage SynXis CRS, channel manager and various extranets;Produce weekly projections, revenue reports and forecasts;Account management of OTAs, corporate and leisure key accounts.

The Leonard Hotel, awarded by the travel industry as one of the best 4* boutique hotels in London, has 49 rooms and suites. Centrally located near Marble Arch, few minutes' walk from Hyde Park and right in the heart of London. - Management of long and short term selling strategies;- Yield management for all distribution channels;- Manage RFPs and consortia agreements;- Account management of key corporate, agencies and leisure accounts;- Maintain awareness of local competitors' rates and promotional activities; - Manage GDS, channel manager, Opera Reporting and various extranets;- Hotel's website management including SEO and marketing activities;- Training, management and development of reservations agents and all front office staff concerning reservations tasks.

-Manage all incoming reservations -Manage GDS, 3rd Party sites and Channel Manager-Ensure the budget is achieved by maximizing on room sales-Allocating Rooms-Deal with meeting enquiries, proposal and contracts-Provide support to Reception regarding reservations -Complaint handling and dealing with rate resistance-Dealing with payment prior to Guest arrivals-Ensure all correspondence is answered and recorded correctly-Conduct show rounds-Check daily arrivals-Filing and General Administration

- Responsible for the overall revenue management, sales and marketing of the hotel.- Manage corporate accounts and FIT business. Responsible for rates negotiation and agreements. - Utilizes yield management techniques and analyse statistical data to maximize revenue.- Short and long term forecasting, analysing current market trends, STR Global data and economic factors.- Responsible for sales inquiries and RFPs through Lanyon.- Manage rates distribution with the IHG revenue system PERFORM.- Influence reservations and front office team to accomplish hotel’s goals and objectives through motivation and effective communication.- Oversight the Reservations Department and develop strategic sales and marketing plans to achieve budgeted goal.

- Answer all incoming reservation inquiries, by telephone or emails, in a timely manner and respecting 5* LHW standards, to convert them to bookings using Opera PMS. - Maximise the resort revenue by taking every opportunity to up-sell hotel services whenever possible, including restaurants and SPA. - Complete deposit requests and take deposits for advance purchase bookings each day.- Maintain accurate filing systems for all correspondence within the department, and ensure all filing is completed daily.- To adhere to the Minimum Rate/Minimum Stay Revenue Selling strategies, whilst always attempting to gain the highest possible revenue advantage for each of the 8 Hotels. - Build up a good rapport with regular guests and travel agencies on the telephone to encourage future loyalty and business opportunities.