I am responsible for setting the performance marketing strategy to drive profitable growth across all on/off media channels and businesses.This include:- management of key performance channels (paid and owned)- optimization of the user experience to drive conversion (e.g. websites, landing pages, lead nurturing strategies)- CRM to drive customer lifetime value- creative and message optimisation to improve performance in ways which support brand building efforts - target setting and budget management- performance analysis, reporting and insight gathering to identify new opportunities for growth

I am responsible for developing and managing Search Marketing Campaigns for popular Ad Networks like Google, Yahoo! etc. My key responsibilities include:- Studying the Campaign Brief to understand the client’s objectives and requirements- Carrying out Search Marketing Strategist’s decisions - Managing campaigns to ensure they are delivering maximum ROI- Monitoring campaign performance using various tracking tools. - Generating campaign performance reports

I was responsible for accomplishing the stated project objectives. My key project management responsibilities included:- creating clear and attainable project objectives- building the project requirements- maintaining open communication among different project team members - leading project review meetings - helping team members establish open, collaborative cooperation

I worked with a very motivated Sales Team, where I developed excellent sales pitch strategies and strong communication skills. My key responsibilities included: - dealing with customers- managing customer expectations- building trust & rapport

I worked in a motivated Marketing & Advertising Department and took part in developing strategic analyses and plans for increasing sales and profits for the Company. My key responsibilities included:- developing and managing SEM Campaigns- assisting Marketing Director with presentations and analysis data- taking part in developing new products/services

I worked as intern at the "Osservatorio Mobile Marketing & Service of the School of Management of Politecnico of Milan", and I contributed in the developing the first Italian Market Report named: “Mobile Marketing: Il Marketing e i servizi diventano Mobile!”. My key responsibilities included:- Conducting telephone interviews with top managers to make “cases studies” about the Italian market- Making Analysis and Reports