Direct the company in keeping with the vision outlined for the company by the Board of Directors Partner with high-level officers to grow the company, strengthen it and ensure its sustainability Represent the company as required, including attendance of important functions, industry events and public meetings. Work closely with the CFO (Chief Financial Officer) to prepare annual budgets, complete risk analysis on potential investments, and advise the Board of Directors with regard to investment risk and return. Work closely with Human Resources (HR) regarding hiring practices, payroll and benefit disbursement. Oversee quality control throughout the company, establishing goals for each department in partnership with division managers. Contribute to marketing effectiveness by identifying short-term and long-term strategies while implementing directives. Developing marketing plans and programs for internal and client services as well as directing promotional support. Provide market forecasts and reports by directing market research collection, analysis, and interpretation of data. Using this data to influence present and future services by determining and evaluating current and future market trends. Develop new uses for existing services by analyzing statistics regarding market development by acquiring and analyzing data along with consultation.

Lead for growth and modernization at Karmik Outdoors. Playing a critical role in the next evolution of Karmik platform I bring expertise in building brand collaborations, direct to customer acquisitions while establishing and nurturing loyalty, relationships and retention across our platforms.

Responsible for providing assistance, coordination and support to Clean Trails through the national director. Maintain event schedules, coordinate the event planning and approval process, and assist in administering event management policies.

As the marketing director and part owner of Pith Works. I headed the sales efforts and marketing research for clients. In August of 2017 I became sole owner and began re-branding into Branched Roots.

Assist in overall store operations and instructing staff and customers on current marketing promotions.Educate customers and new employees of our company and store mission, values, goals and vision. Contribute to community outreach presence and ensure brand and image are upheld through the community outreach efforts by the active participation with local outdoor non-profit groups.