• Built and led ChannelAdvisor’s global product marketing operations with team members in Raleigh, London and Paris• Onboarded and trained global sales teams on overall product positioning, packaging and pricing• Spearheaded the repackaging of a product line that helped transform it into a profitable business in two years, resulting in a 300% increase in bookings and 26% YoY revenue growth• Conducted ongoing opportunity analysis driven by customer feedback and the competitive landscape to directly influence the product roadmap• Completely rebuilt a full repository of product collateral that educates internal sales teams, customers and investors on ChannelAdvisor’s broad suite of product and services offerings• Collaborated with the Product Management team to completely redefine the organization’s GTM strategies and procedures

Product Marketing Manager, Digital Marketing(March 2014 - August 2015)

Team Lead, Marketing/Senior Manager, Product Marketing (January 2019 – July 2019)• Led iContact's Marketing team and oversaw the execution of its critical lead generation efforts Team Lead (Interim), Product Management (November 2018 - January 2019)• Proactively led iContact's Product Management team through a time of transition, resulting in the development of the 2019 Product Roadmap StrategySenior Product Marketing Manager (March 2018 – November 2018)• Completely overhauled iContact's product packaging and pricing which resulted in an immediate 69% quarter-over-quarter increase in self-service revenue and a 14% decline in bounce rate for the marketing site's pricing page • Successfully took iContact's first major bundled product release to market resulting in a record 28,464 unique opens (approx. 20%) for the campaign's email announcement

• Led all sales enablement efforts by conducting regular product trainings, generating account-based sales collateral and providing strategic positioning for pending deals. • Spearheaded the company's go-to-market efforts for all new product and feature releases• Created product collateral that accounted for more than 55% of 2017's sales opportunities

• Served as Windsor Circle’s “single source of truth” for technical product support. Within three months of assuming this role, improved the average response time for internal product questions from greater than 24 hours to less than one hour Product Marketing Manager (August 2015 - July 2016)• Built and led the company's first product marketing efforts, including content generation, product trainings, competitive analysis, go-to-market campaigns, and sales enablement. Within 10 months, was promoted to oversee all product and sales enablement efforts

• Developed, monitored and optimized cross-platform advertising campaigns• Produced custom marketing collateral to educate prospective and existing clients on the value proposition of each product line• Utilize secondary competitive and behavioral research to identify product positioning opportunities

Client list: UF&Shands, Blue Cross and Blue Shield of NC, Duke Energy, BASF, Cree, E-conolight, Deloitte, NC Department of Health and Human Services, NC Health & Wellness Trust Fund, Allianz Travel Insurance, Google, Burt’s Bees, Quintiles Transnational, Raleigh Convention Center, Talecris Plasma Resources, Gates Foundation, NC Department of Justice, Partnership for NC’s Future, UNC Health Care• Developed custom online and offline marketing communications campaigns that built greater awareness, garnered qualified leads, strengthened brand/product appeal and increased web traffic levels.• Designed and implemented SEM campaigns that increased both web traffic and site-based revenue for clients. • Analyzed primary and secondary market research, identified industry trends and adapted advertising campaigns to sustain relevance in each client’s marketplaceExamples of work:• Proactively conceptualized, designed and managed the development of BCBSNC’s HealthNAV iPhone and Android mobile application. Through a geo-targeted, platform-specific mobile web/application support campaign, more than 10,000 unique users downloaded the application within three months of the launch. Total unique users surpassed the predetermined success metric of 2,500 downloads.• Created and implemented the first statewide SMS mobile campaign for the NCHWTF QuitlineNC campaign. Simulating a conversation with a Quit Coach through text messaging not only bridged the gap for hesitant callers, it lowered the cost-per-conversion (for active participants) by 105%.Senior Media Planner and Buyer (January 2006 - August 2011)• Developed custom online and offline marketing campaigns that built greater awareness, garnered qualified leads, strengthened brand/product appeal and increased web traffic levels.

Client Base: CARQUEST Auto Parts, Vanity Fair Corp., Daniel Realty, Aggie/Eagle Classic, Lee AC, America’s Historic Triangle, Southland Gaming• Developed advertising proposals and campaigns for clients in the retail, tourism/travel, entertainment, and commercial real estate industries• Successfully implemented strategic media campaigns that built greater awareness and strengthened brand identity of clients• Experienced in purchasing most conventional forms of media (online display, print, radio, spot TV, cable, and outdoor)

Client Base: Misys Healthcare Systems, Sentara Healthcare, Spirit Cruises, Global Knowledge, Eaton Powerware, JNI, East Carolina University• Analyzed, planned, and bought media for clients in the tourism/travel, healthcare, education, technology and retail industries• Skilled in negotiating trade, costs and added-value for clients

• Analyzed, arranged, and interpreted marketplace data for clients (radio stations/media groups)