Giwon Kim Email & Phone Number

Seoul, Kr

North East Asia

* Lead and plan a campaign with marketing and media perspective* Set a customer 360 marketing media communication plan for both S.Korea & Japan* Based on global media strategies, set the planning, implementation and follow-up of the paid media strategy from branding to salesperformance for both S.Korea & Japan; from BTL media channels(META, YouTube, Kakao, Naver, SEM and other DSP platforms) to ATLmedia channels(TVC, OOH)* Execute owned channels; app & email push in accordance with global and regional plan as a member communication activity* Plan and activate additional communication activities: Influencer marketing, digital magazine tie-up, M(L)SS and affiliate marketing* Communicate with various stakeholders; from internal regional content, e-commerce and merchandise teams to external agencies todevelop and implement communication strategies* Drive allocation of marketing, including media, budget investment and handle invoices* Liaise with multi plex malls, such as Starfield, in order to secure communication presence in the malls* Perform analysis and share results and learnings per media channels utilizing tools like GA, GMP365, Sprinklr and PBI

대한민국 서울

* Clients – LEGO & ACUVUE: Plan & activate SEM/O to optimize its presence on search platforms (for 3 years)* Clients – Vans: Operate digital and social performance to drive traffic and sales for both Naver Brand Store and .COM as e-commercemarketing (for 3 years)* Client – OREO: Plan and execute focusing on off-line media channels like TVC and magazine* Clients – Dyson Air Purifier: Fully plan on/off line media strategy and lead communication for branding purpose(for 6 months)* Establish a dashboard to track and optimize the performance by utilizing 3rd party tools like GA and Adobe Analytics