Managing Director
CurrentHelping the financial services industry understand and manage behavioural biases.
May 2020 - Present
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Dr Gizelle Willows Ca(Sa) Email & Phone Number
Managing behavioural biases in financial decision making 🤑
at
Nudging Financial Behaviour
1 work email found
@uct.ac.za
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Current company
Role
Managing behavioural biases in financial decision making 🤑
Location
City of Cape Town, Western Cape, South Africa
Who is Dr Gizelle Willows Ca(Sa)? Overview
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Quick answer
Dr Gizelle Willows Ca(Sa) is listed as Managing behavioural biases in financial decision making 🤑 at Nudging Financial Behaviour, based in City of Cape Town, Western Cape, South Africa. AeroLeads shows a work email signal at uct.ac.za and a matched LinkedIn profile for Dr Gizelle Willows Ca(Sa).
Dr Gizelle Willows Ca(Sa) previously worked as Managing Director at Nudging Financial Behaviour and Professor at University Of Cape Town. Dr Gizelle Willows Ca(Sa) holds Phd Finance, Behavioral Finance from University Of Cape Town.
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Email format at Nudging Financial Behaviour
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*@uct.ac.za
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Profile bio
About Dr Gizelle Willows Ca(Sa)
I am passionate about helping people understand their behaviour with money and gently nudging them to spend less and save more. I have a PhD and NRF-rating in behavioural finance and have several academic journal publications on investor behaviour, financial literacy and personal finance.As Director at Nudging Financial Behaviour ⚡ I help the financial services industry understand and manage behavioural biases. I support financial planners, financial planning practices, product providers and other key stakeholders in the industry. I also aid understanding through live speaking events and bespoke consulting.As Professor at the University of Cape Town ⚡ I am actively involved and at the forefront of the latest research in personal and behavioural finance. I am convenor and lecturer on the MCom in FRAG (Financial Reporting, Analysis & Governance) and an active post-graduate research supervisor.As Board Trustee for the UCTRF (UCT Retirement Fund) ⚡ Member on the main board, as well as Chair for the Retirement & Exit Benefits sub-committee and member of the Investment sub-committee. I advise on relevant decisions that impact the retirement savings and decisions of the members of this large retirement fund.
Listed skills include Financial Accounting, Auditing, Lecturing, Financial Analysis, and 26 others.
Current workplace
Dr Gizelle Willows Ca(Sa)'s current company
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10 roles · 21 years
Dr Gizelle Willows Ca(Sa) work experience
A career timeline built from the work history available for this profile.
Professor
Current
Jan 2022 - Present
Associate Professor
Jan 2018 - Dec 2021
Senior Lecturer
Jan 2014 - Dec 2017
Lecturer
Jan 2011 - Dec 2013
Board Trustee
Current
University Of Cape Town Retirement Fund
In addition to main board trustee, I am chairwoman of the Retirement & Exit Benefits sub-committee and a member of the Investment sub-committee.
Jan 2020 - Present
Personal Finance Columnist
Personal finance columnist for SAICA's online and digital magazine, Accountancy SA. Authored over 40 articles dedicated to the accounting profession and chartered accountants.
Jul 2013 - Jun 2018
Training Facilitator
Knowledge Pele designs and implements community development programmes that develop human capabilities for economic participation and leadership. It prides itself on advancing the development agenda through research and practice. Knowledge Pele develops, invests in and manages agricultural and manufacturing facilities that are located in township, per-urban and rural communities to catalyse local economic development.I helped facilitate the socio-economic development programme in Touwsrivier by developing training content and financial models for local entrepreneurial artisans. This included presentation of training workshops with the local entrepreneurs and their sponsors.
Jan 2016 - Dec 2016
Audit Manager
2009 - 2010
~1 yr
Trainee Accountant
2006 - 2009
~3 yrs
5 education records
Dr Gizelle Willows Ca(Sa) education
Phd Finance, Behavioral Finance
Visiting Scholar As Phd Candidate, Behavioural Finance
Mcom (Financial Management) With Distinction, Finance, Masters
Hons Bcompt, Accounting
Bacc, Accounting
FAQ
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What company does Dr Gizelle Willows Ca(Sa) work for?
Dr Gizelle Willows Ca(Sa) works for Nudging Financial Behaviour.
What is Dr Gizelle Willows Ca(Sa)'s role at Nudging Financial Behaviour?
Dr Gizelle Willows Ca(Sa) is listed as Managing behavioural biases in financial decision making 🤑 at Nudging Financial Behaviour.
What is Dr Gizelle Willows Ca(Sa)'s email address?
AeroLeads has found 1 work email signal at @uct.ac.za for Dr Gizelle Willows Ca(Sa) at Nudging Financial Behaviour.
Where is Dr Gizelle Willows Ca(Sa) based?
Dr Gizelle Willows Ca(Sa) is based in City of Cape Town, Western Cape, South Africa while working with Nudging Financial Behaviour.
What companies has Dr Gizelle Willows Ca(Sa) worked for?
Dr Gizelle Willows Ca(Sa) has worked for Nudging Financial Behaviour, University Of Cape Town, University Of Cape Town Retirement Fund, Saica Ca(Sa), and Knowledge Pele.
How can I contact Dr Gizelle Willows Ca(Sa)?
You can use AeroLeads to view verified contact signals for Dr Gizelle Willows Ca(Sa) at Nudging Financial Behaviour, including work email, phone, and LinkedIn data when available.
What schools did Dr Gizelle Willows Ca(Sa) attend?
Dr Gizelle Willows Ca(Sa) holds Phd Finance, Behavioral Finance from University Of Cape Town.
What skills is Dr Gizelle Willows Ca(Sa) known for?
Dr Gizelle Willows Ca(Sa) is listed with skills including Financial Accounting, Auditing, Lecturing, Financial Analysis, Research, Public Speaking, Leadership, and Ifrs.
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