Gizem Hakcil Email & Phone Number

İstanbul, Türkiye

Istanbul, Turkey

• Established the Consumer Engagement team under Unilever Turkey IT department• Line Manager of the Consumer Engagement team• Manage the Unilever brand websites (30) & content platforms (3)• Developed Unilever Turkey’s single DTC e-commerce platform (website) Unishop Turkiye• Developed iOS & Android app for Unishop Turkiye• Manage Algida B2B loyalty app (Algida Bakkal) and Algida B2C loyalty app (Algida ile Kazan)• Lead the Consumer Data Platform & 1-to-1 Marketing Platform localization project• Connected all Unilever Turkey consumer data collecting platforms in a single hub & integrated the hub to IYS (Ileti Yonetim Sistemi) • Stakeholder management with Marketing Brand Teams, Digital Hub, Customer Development (sales) teams as well as Legal & Global IT teams• Meet with agencies & technology vendors to find partners for digital marketing projects• Manage the outsourced marketing digitalization projects end-to-end (including Turkey’s largest consumer data collecting project: annual Magnum Porsche Campaign)• Roll-out of Unilever’s Global Perfect Store Online toolset in Turkey (to increase the click & sales rates of Unilever products in 3rd party marketplaces)• Participate actively in Unilever Turkey Data Governance committee • Track local privacy & communication law and regulations

İstanbul

• Manage the technical capabilities required to maintain the brand websites & content platforms• Meet with the brand teams to collect Digital Campaigns and other Data Driven Marketing activity requirements such as websites, mobile apps, or campaigns where offline & online consumer engagement is combined• Plan & manage the brand or other Digital Teams’ requirements with the Unilever Marketing Cloud toolset where possible• Meet with agencies, vendors, or other IT suppliers to find partners for digital IT projects where the Unilever toolset or existing resources are not adequate• Manage the outsourced digital IT projects end to end to ensure desired results are achieved on time & all parties contribute as needed• Report & track issues/requests through global platforms; like Jira, Confluence and SharePoint• Build and maintain a strong network with the Global IT product owners, Brand Teams, or other Unilever Digital Teams, agencies, and vendors to ensure the technical capabilities for the websites & other digital marketing activities are delivered & sustained smoothly• Develop/update the Digital Marketing Services guideline• Understand & maintain the technical aspects of consumer data collection methods and policies in Unilever• Participate actively in Unilever Turkey Data Governance committee • Understand & track local legal requirements regarding privacy & communication to lead the Digital Marketing Campaigns while complying with local law & regulations

Istanbul, Turkey

• Meet with the Sales teams to collect their IT project requirements• Meet with vendors or other IT suppliers to find partners for Sales IT projects where the Unilever toolset or existing resources are not adequate• Manage the outsourced Sales IT projects end to end to ensure desired results are achieved on time & all parties contribute as needed• Build and maintain a strong network with the Sales Teams, or other Unilever Teams that participate in the projects, and vendors to ensure the technical capabilities for the projects are delivered & sustained smoothly

Istanbul, Turkey

• Meet with the Sales teams to collect their IT project requirements• Meet with vendors or other IT suppliers to find partners for Sales IT projects where the Unilever toolset or existing resources are not adequate• Manage the outsourced Sales IT projects end to end to ensure desired results are achieved on time & all parties contribute as needed• Build and maintain a strong network with the Sales Teams, or other Unilever Teams that participate in the projects, and vendors to ensure the technical capabilities for the projects are delivered & sustained smoothly

Istanbul, Turkey

• Manage the scope, timing and financial side of the Business Intelligence projects for all departments of all the group companies, located in Turkey, Russia and Germany, in the SAP BW, MicroStrategy and Qlikview modules by analyzing the needs of the process owners and outsourcing the technical requirements and developments from 3rd party companies• Follow the upcoming trends and technologies in the digital marketing field to create and manage new projects, mostly for mobile application design and launches, websites’ enhancements and integration with SAP modules of all the group companies with the Digital Marketing department• Oversee the maintenance, performance, budget, and content of the company’s workflow system• Ebiflow, while managing the projects for creating new workflow processes for all departments of all the group companies• Suggest and manage SAP Portal projects for the entire company, where it is suitable, by analyzing the requirements in the business processes and making them clear for the technical support providing 3rdparty companies• Track the use and distribution of BI, Digital Marketing, Portal, and workflow share of the IT budget

Egypt

• Analyze the requirements and software expectations in the planning department in Egypt• Provide consultancy to the planning department on possible outcomes of the alternative software structures based on previous experience with FastReact• Select the most suitable planning software structure of FastReact for Egypt plants' expectations• Negotiate the contract, costs, maintenance coverage and their details with the FastReact team• Generate and follow-up the implementation process and timelines• Lead the test sessions and trial versions• Implement the planning program FastReact for low level cut, print, sew planning in Egypt plants of the group (in Cairo and in Alexandria) and manage the go-live process• Design, test and implement its integration with the high level sew planning in Turkey plant along with the integration of production update & stock & order management modules of Link software used in Egypt plants• Train the planning team in Egypt to utilize FastReact• Recruit and train the IT systems support personnel to take over the overall system management

Bursa, Turkey

• Analyze the requirements and software expectations in planning departments of each Business Unit (each of which service a different customer group) • Analyze the related requirements of the planning program's integration with production, stock, purchasing & order management modules of Oracle E-Business Suite R12 with users• Discuss the planning program alternatives with the in-house IT team & key-users & FastReact Consultancy team & Innova Consultancy team and select the most suitable planning software structure• Negotiate the contract, costs, maintenance coverage and their details for the planning software with the FastReact team• Manage the implementation process & timeline of FastReact and its integration with Oracle • Roll-out the planning program FastReact to high & low level sew, cut, dye and knit planning departments & integrate with the production, stock, purchasing & order management in ERP • Train all end-users in planning departments to utilize FastReact• Provide consultancy on solving complications that end-users encounter with FastReact or its integration with Oracle's ERP• When needed, be responsible for designing, following up, testing, and installing the software updates for FastReact and its integration with Oracle’s ERP to cover the end-user’s additional demands and/or to improve systems' performances

Bursa, Turkey

Bursa, Turkey

Istanbul, Turkey

Master Of Science (Msc), Engineering Business Management

Bachelor Of Science (Bsc), Manufacturing Systems Engineering

Undergraduate Courses, Economics

Education record