Gizem Akdaş Kaymaz Email & Phone Number

Istanbul, Turkey

Istanbul, Turkey

-Responsible for abroad tours and abroad hotels.-Launching, managing, monitoring, tracking and optimizing paid campaigns.-Working with performance team.-Developing and implementing an overall Performance Marketing strategies with data-driven approach.-Analyzing data from Google Analytics 4 (GA4) and Adjust to create customized reports calculating key performance indicators-Events and leads measurement. Working on lead generation and ROAS strategy goals.-Improving current performance through A/B testing and optimizing costs and budgets.-Creating and optimizing campaigns Google Ads, SA360, Meta Ads, TikTok Ads and Taboola Ads. Managing retargeting channels with Criteo and RTB House.-Creating, maintaining and optimizing daily, weekly, monthly, annual reporting dashboards in Looker Studio to ensure accurate tracking of KPIs.

İstanbul, Türkiye

I worked as digital marketer for various brands with the following features:Digital Strategy: Develop and implement comprehensive digital marketing strategies, identify key performance indicators (KPIs) and metrics and prepare budget plan across the strategy.Paid Advertising: Plan and implement ads (Facebook, Linkedin, SEM, Retargeting, Paid Social, Video and Display Campaigns) Optimize campaigns for maximum ROI and monitor performance closely.Conversions and Events: Set up, debug and track conversions and events via Google Tag Manager. Apply measurement strategy such as Google Analytics set-up, Enhanced E-commerce data layers. Organize, upload and manage the products from Google Merchant Center. (e-commerce platforms that I work with: Woocommerce, Ticimax, Ideasoft, T-soft)Web Analytics and Reporting: Utilize data analytics tools to track and analyze digital marketing performance, customer behavior, and campaign effectiveness on Google Analytics 4 and Looker Studio. Arrange and analyze events, segments, custom dimensions, custom metrics, audiences via custom and explorations reports.Customers: Yurtbay Seramik, Solingen Turkey, BSH, Royal Platinum Perfumes, Gobeklioglu Medical, Lysa Studio Women's Clothing, Yasewell Beauty

İstanbul, Türkiye

Together with my 2 business partners, we established petsurfer.com, which has the feature of bringing pet owners and pet caregivers together. We exited PetSurfer in 2022.-Managing team of 11 people, being responsible of training-Testing website and app's bugs and guiding tech team.-A/B Testing, multivariate testing, personalization and redirect testing via Google Optimize.-Guiding the front-end developer and UI designer to design web site and app.-Being responsible for the product features and the design and testing processes-Launching, tracking, and analyzing the performance of marketing campaigns. Increasing the return on ad spend (Meta, SEM, Retargeting, Paid Social, Video and Display Campaigns)-Designing and executing detailed competition and market analyses-Research and analyse customer needs and communicate with them.-Offering the social media team guidance; plan, monitor, and evaluate job outcomes, to maintain the job results of the social media marketing team.

İstanbul, Türkiye

-Working on Facebook Ads, Facebook Business Manager, Google Ads, Twitter Ads, Linkedin Ads, Google Tag Manager, Google Analytics and Reporting.-Organizing social media accounts by collaborating with social media managers and designers as teamwork.-Analyze web analytics and working on increasing conversions.-Overseeing website tagging, 3rd party pixel implementation.Customers: BSH, İnci Akü, Metro Turkey, Gobeklioglu Medical.

İstanbul, Türkiye

I worked on Daynex Bilgi Teknolojileri about 1.5 years as Performance Marketing Executive. There were lots of brands from different sectors (mostly ecommerce), I was responsible for managing social media and Google ads, evote growth strategy, tracking conversions, analyzing web site datas and reporting. Also training employees about digital marketing is part of it.Customers: Koyunlu Halı, Art Sistem Computer, Tek Saat Watches, Neşeli Çoraplar, Aquatürk Waterworks, Pieros Baby Clothes, Kia Avcılar, Dark Burger, Jewelmim, Double Hair Transplant, Restapp Thermal Cameras, Turlasana Holiday Tours, Kübra Catering, Kozmetik Deponda, Moda XXL, Gozluk Magazası glasses

Eskisehir, Turkey

In addition to social media management, in the fields of digital marketing, Google Ads ad management, Google Merchant Center product management, conversion tracking, Google Tag Manager usage, Google Analytics tracking, copywriting; On the social media side, I worked on Facebook Business Manager management, Facebook Ads Manager, Facebook Pixel conversion tracking and advertising reports. Here I also organized an e-commerce website via T-Soft ecommerce platform.

Eskişehir, Türkiye

I worked on social media management, content design, competitor analysis, content texts, social media reports, social media advertising purchasing. Also I made post designs on Adobe Photoshop.

Bodrum, Muğla, Türkiye

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